Established in 2004 as a print magazine, The Hub has evolved into a community of brand-experience leaders across all product and service categories who are dedicated to the principle that brands are promises kept. Through white papers, research and discussion in pages of The Hub Magazine, presentations at the annual Hub Live symposium, think tanks, benchmark studies, share groups, an awards program and more, The Hub is the center of excellence in the brand experience.
Big Data, says John Kennedy of IBM, is the best thing that's ever happened to marketers.
Interview by Tim Manners
Stories are the stuff of great brands and their ardent enthusiasts.
A Hub Discussion
Which retailers are best at providing a seamless shopping experience, both in-store and online?
A Hub Opinion Poll
Hub Latest Issues
Hub Brain Trust
The Golden eRules
The full value of e-commerce is greater than just its ability to generate sales.
Calculating the return-on-effort at retail is the key to shopper engagement.
Zappos & Omni-Values
The best omni-channel brands look more like a cause than a business.
Founder & CEO
Tapping into a customer’s values and passions is the key to strategic digital success.
The rest of the world lags behind American shopper marketing.
Chris Hoyt & Nancy Swift
Hoyt & Company
Flex the power of big data to unlock new brand experiences
Director of Client Services
Follow the Footprints
The 'Internet of Things' portends new pathways to brand engagement.
EVP, Managing Director
The 5th Dimension
The confluence of our digital and physical lives is creating richer brand experiences
Beth Ann Kaminkow
President & CEO
Big Data and social networks enable a new system of engagement
Worldwide President & COO
The true power of big data and social networks is in collaborations between brands and retailers
R & R
Shoppers have an appetite for engagement that all media must satisfy
VP Omnichannel Mktg
St John & Partners
Consideration has gone from as solitary chore to a fun-filled online party
VP Strategy & Market Insights