The future of brand identity both depends on and departs from its past, says General Mills CMO Mark Addicks.  An exclusive Q&A interview by Tim Manners.

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A discussion featuring Simon Uwins of Fresh & Easy, Tom Britanik of Clorox, Rita Bargerhuff of 7-Eleven, Chris Heye of Welch's and Masha Sajdeh of Arc Worldwide. (pdf) or (text)

Recapturing the value of selling skills is critical to building brand identity. By Joel Nickelsen.

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An understanding of consumer behavior frames a brand's competitive advantage.  By Eric Greifenberger.

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The ultimate strength of a brand's identity comes from within.  By Dori Molitor.

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National brands need to up their game to stay on top.  By Mitch Blum.

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Value-seeking behaviors may transcend demographics.  By Mack Hoopes.

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A behind-the-scenes look into the making of NetApp’s global brand.   By Britt Dionne.

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Shopper marketing must not be subordinated to category management.   By Chris Hoyt.

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Where would great brands be without the shoppers who buy them?  By Al Wittemen and Marta LaRock.

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Which brands have the strongest identities?  An executive summary of a Reveries.com survey.

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A brand divided against itself cannot stand. Or can it? By Tim Manners.

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Peet's Sake, Five Guys and Porgy & Bass.

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Becoming Bucky Fuller, Pedaling Revolution and Che's Afterlife.

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The entire Jul/Aug '09 issue of The Hub (44 pages), centered on brand identity, including an interview with Mark Addicks of General Mills and 13 other articles. (download pdf)