May 1st, 2008
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The ultimate shopper insight is that sales and marketing need to think as one. An exclusive Q&A interview with Lisa Klauser of Unilever by Tim Manners.
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Posted in Marketing, Shopper Marketing, Brand Management, Consumer Insights, Retail, Shopper Insights |
May 1st, 2008
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Brand marketers and agencies evaluate each other for excellence in Shopper Marketing. By Chris Hoyt.
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Posted in Marketing, Shopper Marketing, Brand Management, Agency Management, Strategy |
May 1st, 2008
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Getting at what really drives your brand’s growth. A discussion featuring Eric Plaskonos of Philips N.A., Sheryl Adkins-Green of Alberto Culver, Grant Harrison of Humana Inc., Delaine Hampton of Procter & Gamble and Zain Raj of Euro RSCG.
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Posted in Marketing, Chief Marketing Officers, Consumer Insights, Shopper Insights |
May 1st, 2008
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Survey says … Trust me, you don’t want to know! A commentary on a Reveries.com survey by Rodney Mason.
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Posted in Marketing, Consumer Insights, Media, Loyalty Marketing |
May 1st, 2008
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If your brand is not part of a shopper solution, you’ve got a problem. By Jon Kramer.
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Posted in Marketing, Shopper Marketing, Brand Management, Retail, Strategy, Shopper Insights |
May 1st, 2008
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Dove’s Campaign for Real Beauty offers a new definition of corporate social responsibility. By Dori Molitor.
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Posted in Marketing, Brand Identity, Brand Management, Consumer Insights, Women, Cause Marketing |
May 1st, 2008
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She spends more than you think she does — and is more loyal too. By Lois Seidl and Jeff Friedlaender.
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Posted in Marketing, Shopper Marketing, Women, Retail, Shopper Insights |
May 1st, 2008
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A better shopping experience means daring to be different. By Michael Shinall.
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Posted in Marketing, Shopper Marketing, Consumer Insights, Retail |
May 1st, 2008
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Engage, delight and convert shoppers through insightful product packages. By Al Wittemen.
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Posted in Marketing, Shopper Marketing, Brand Identity, Packaging, Consumer Insights, Retail |
May 1st, 2008
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Shoppers today are anything but "captive audiences."
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Posted in Marketing, Shopper Marketing, Consumer Insights, Media, Retail, Strategy |
May 1st, 2008
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Neuroscience exports insights directly from the brain
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Posted in Marketing, Chief Marketing Officers, Advertising, Consumer Insights, Innovation, Technology |
May 1st, 2008
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The art of creating a social media campaign for Toyota. By Scott Goodson.
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Posted in Marketing, Consumer Insights, Media, Case Studies |
May 1st, 2008
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A roundup of current releases of interest: Predictably Irrational, The Craftsman and The Age of American Unreason.
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Posted in Marketing, Consumer Insights, Books |
May 1st, 2008
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Consumer and shopper insights from Goya, Nokia and Lord & Taylor.
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Posted in Marketing, Shopper Marketing, Consumer Insights, Retail |
May 1st, 2008
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Setting some standards for Shopper Marketing exellence. By Tim Manners.
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Posted in Marketing, Shopper Marketing, Brand Management, Agency Management |
May 1st, 2008
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The entire May/Jun ‘08 issue of The Hub magazine (52 pages), centered on consumer and shopper insights, including an interview with Lisa Klauser of Unilever and 14 other articles. ( pdf )
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Posted in Marketing, Shopper Marketing, Packaging, Consumer Insights, Women, Retail, Strategy |
