Established in 2004 as a print magazine, The Hub has evolved into a community of brand-experience leaders across all product and service categories who are dedicated to the principle that brands are promises kept. Through white papers, research and discussion in pages of The Hub Magazine, presentations at the annual Hub Live symposium, think tanks, benchmark studies, share groups, an awards program and more, The Hub is the center of excellence in the brand experience.
Keeping the brand promise, says Kimberly-Clark CMO Clive Sirkin, is the ultimate omnichannel challenge.
Interview by Tim Manners
Stories are the stuff of great brands and their ardent enthusiasts.
A Hub Discussion
Which retailers are best at providing a seamless shopping experience, both in-store and online?
A Hub Opinion Poll
Hub Latest Issues
Hub Brain Trust
How shoppers pay is the inflection point of a connected retail experience.
The future of shopping is in the ‘transactive memory’ between shoppers and brands.
VP Strategy & Market Insights
BOPIS & BISBO
Two new buzzwords are propelling retail into orbit.
Bricks & Cliques
Community is the glue that binds online and offline brand experiences.
The Golden eRules
The full value of e-commerce is greater than just its ability to generate sales.
Calculating the return-on-effort at retail is the key to shopper engagement.
Zappos & Omni-Values
The best omni-channel brands look more like a cause than a business.
Founder & CEO
Tapping into a customer’s values and passions is the key to strategic digital success.
The rest of the world lags behind American shopper marketing.
Chris Hoyt & Nancy Swift
Hoyt & Company
Follow the Footprints
The 'Internet of Things' portends new pathways to brand engagement.
EVP, Managing Director
Big Data and social networks enable a new system of engagement
Worldwide President & COO
R & R
Shoppers have an appetite for engagement that all media must satisfy
VP Omnichannel Mktg
St John & Partners