Established in 2004 as a print magazine, The Hub has evolved into a community of brand-experience leaders across all product and service categories who are dedicated to the principle that brands are promises kept. Through white papers, research and discussion in pages of The Hub Magazine, presentations at the annual Hub Live symposium, think tanks, benchmark studies, share groups, an awards program and more, The Hub is the center of excellence in the brand experience.
The Patagonia brand experience, says Joy Howard, emanates from those who experience it.
A Hub Interview by Tim Manners
It's an experience every time consumers and brands touch.
A Hub Discussion
Which brands do consumers love best, despite their flaws?
A Hub Opinion Poll
Hub Latest Issues
Hub Brain Trust
The Long Run
What can brand marketers learn from marathon training?
Blue Chip Marketing
Why shoppers do what they do at the store
Dan Flint, Chris Hoyt & Nancy Swift
Five keys to retail excellence with big-ticket brands.
On the Fly
Brands can create real-time relevance at life's most intimate moments.
The foundation of loyalty is in the moments of important brand experiences.
Founder & CEO
It's time to put marketing and management back together.
Sharing the Spotlight
Co-operate, co-llaborate, co-create to co-nnect with co-nsumers.
Are your brands ready for the complex moment-of-truth?
The Integer Group
The future of shopping is in the ‘transactive memory’ between shoppers and brands.
VP Strategy & Market Insights
BOPIS & BISBO
Two new buzzwords are propelling retail into orbit.
Bricks & Cliques
Community is the glue that binds online and offline brand experiences.
The Golden eRules
The full value of e-commerce is greater than just its ability to generate sales.