November 1st, 2008
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David Niggli of FAO Schwarz retails the greatest toy story ever told. An exclusive Q&A interview by Tim Manners.
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Posted in Marketing, Brand Identity, Brand Management, Chief Marketing Officers, Kids Marketing, Consumer Insights, Retail, Strategy, Case Studies, Shopper Insights |
November 1st, 2008
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What must agencies do to feel the love again? A discussion featuring Mark Mears of The Cheesecake Factory, Jim Zambito of Johnson & Johnson, Bill Pearce of Del Monte and Chris Maher of Greenlight.
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Posted in Marketing, Marketing Organization, Agency Management, Chief Marketing Officers, Strategy |
November 1st, 2008
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A new survey of U.S. women reveals fear, anger … and a rare opportunity to restore their trust. By Dori Molitor.
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Posted in Marketing, Brand Identity, Consumer Insights, Women, Cause Marketing, Strategy, Environment |
November 1st, 2008
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A look into the clear blue sky with former Coors CMO and current TracyLocke CEO Ron Askew.
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Posted in Marketing, Shopper Marketing, Agency Management, Chief Marketing Officers, Innovation |
November 1st, 2008
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Red Dot Square uses virtual reality to reinvent the center of the store. By Michael Shinall. .
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Posted in Marketing, Shopper Marketing, Innovation, Loyalty Marketing, Retail, Strategy, Shopper Insights |
November 1st, 2008
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How consumers behave online informs what brands should do at retail. By Al Wittemen.
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Posted in Marketing, Shopper Marketing, Media, Loyalty Marketing, Retail, Strategy, Shopper Insights |
November 1st, 2008
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The retail environment is a hothouse for national brands. By John Wilkins.
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Posted in Marketing, Shopper Marketing, Loyalty Marketing, Retail, Strategy, Shopper Insights |
November 1st, 2008
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In good times or bad, a customer database is a license to do business. By Spencer L. Hapoienu.
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Posted in Marketing, Shopper Marketing, Media, ROI, Loyalty Marketing, CRM, Strategy, Case Studies, Shopper Insights |
November 1st, 2008
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Simple ways Liberty Mutual succeeds in the digital world. By Allen P. Adamson
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Posted in Marketing, Advertising, Media, Financial Services, Books, Case Studies |
November 1st, 2008
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What does it mean to be a thought leader? Are you rising to the challenge? An executive summary of a Reveries.com survey.
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Posted in Marketing, Marketing Organization, Agency Management, Innovation |
November 1st, 2008
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Is it checkmate on brand loyalty? By Tim Manners.
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Posted in Marketing, Retail, Strategy |
November 1st, 2008
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Einstein’s Mistakes, The Success Effect and Bumping into Geniuses.
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Posted in Marketing, Books |
November 1st, 2008
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The entire Nov/Dec ‘08 issue of The Hub magazine (40 pages), centered on loyalty, including an interview with David Niggli of FAO Schwarz and 11 other articles. (download pdf)
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Posted in Marketing, Marketing Organization, Agency Management, Consumer Insights, Women, Media, Loyalty Marketing, Retail, Books, Sports, Shopper Insights |
