Posts from — November 2005

Anne Saunders, svp of marketing for Starbucks, says creating customer loyalty starts with just one thing: A really great coffee house. An exclusive HUB interview by Tim Manners. (download PDF)

How Starbucks combines innovation, communication and the customer experience to move consumers up the loyalty ladder and achieve true accountability in marketing. By Hunter Hastings, managing partner, EMM Group. (download PDF)

Five questions on the role of the CMO and the future of marketing, as answered by Howard Handler, chief marketing officer for Virgin Mobile USA. (download PDF)

Pueblo Supermarkets faces down Wal-Mart by winning the hearts, minds — the loyalties — of its shoppers. A case study in loyalty marketing by Spencer Hapoienu, ceo, Insight Out of Chaos. (download PDF)

What makes Trader Joe’s such a success? Len Lewis offers a treasure trove of insights and observations in his new book, "The Trader Joe’s Adventure." A review by HUB senior editor, Peter F. Eder. (download PDF)

How brand "design language" connects with consumers at retail. A roundtable discussion featuring Paco Underhill of Envirosell, Tim Dorgan of J. Brown Agency, Jason Press of G2 and Mike Pytlinski, formerly of Kraft. (download PDF)

"College Drop-In" parties take aim at understanding a student market that spent more than $230 billion in 2004. By Steve Gold, chief creative officer, GoldnFish Marketing Group. (download PDF)