Posts from — May 2008

Team Unilever

Lisa Klauser, Unilever

The ultimate shopper insight is that sales and marketing need to think as one. An exclusive Q&A interview with Lisa Klauser of Unilever by Tim Manners.

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May 1, 2008   Comments

The Hub Top 10

Chris Hoyt, Hoyt & Company

Brand marketers and agencies evaluate each other for excellence in Shopper Marketing.  By Chris Hoyt.

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May 1, 2008   Comments

Sixth Sense

Insights Roundtable

Getting at what really drives your brand’s growth.  A discussion featuring Eric Plaskonos of Philips N.A., Sheryl Adkins-Green of Alberto Culver, Grant Harrison of Humana Inc., Delaine Hampton of Procter & Gamble and Zain Raj of Euro RSCG.   

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May 1, 2008   Comments

Wherefore Art Thou?

Rodney Mason, Hawkeye

Survey says … Trust me, you don’t want to know! A commentary on a Reveries.com survey by Rodney Mason.

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May 1, 2008   Comments

Solving for Shoppers

Jon Kramer, Alliance Sales & Marketing

If your brand is not part of a shopper solution, you’ve got a problem.  By Jon Kramer.

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May 1, 2008   Comments

In Dove We Trust

Dori Molitor, WomanWise

Dove‘s Campaign for Real Beauty offers a new definition of corporate social responsibility.  By Dori Molitor.

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The Pink-Collar Shopper

Meyers Research Center

She spends more than you think she does — and is more loyal too. By Lois Seidl and Jeff Friedlaender.

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May 1, 2008   Comments

Fun with Formats

Michael Shinall, Meridian Consulting  Group

A better shopping experience means daring to be different.  By Michael Shinall.

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May 1, 2008   Comments

The Total Package

Al Wittemen, TracyLocke

Engage, delight and convert shoppers through insightful product packages.  By Al Wittemen. 

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May 1, 2008   Comments

Moving Targets

Stuart Armstrong, EnQii

Shoppers today are anything but "captive audiences." By Stuart Armstrong

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May 1, 2008   Comments

Brain-Wave Innovations

Patrick Meyer, Robin Austin, Now Inc.

Neuroscience exports insights directly from the brain. By Patrick Meyer and Robin Austin.

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May 1, 2008   Comments

Scion Speak

Scott Goodson, StrawberryFrog

The art of creating a social media campaign for Toyota.  By Scott Goodson.   

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May 1, 2008   Comments

Cool Books

Cool Books

A roundup of current releases of interest: Predictably Irrational, The Craftsman and The Age of American Unreason.

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May 1, 2008   Comments

Cool News

Cool News

Consumer and shopper insights from Goya, Nokia and Lord & Taylor. 

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May 1, 2008   Comments

Pivot Point

Pivot Point

Setting some standards for Shopper Marketing exellence. By Tim Manners.

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May 1, 2008   Comments

The Hub 24

The Hub, Issue 24

The entire May/June 2008 issue of The Hub magazine (52 pages), centered on consumer and shopper insights, including an interview with Lisa Klauser of Unilever and 14 other articles. ( pdf )

May 1, 2008   Comments