Posts from — May 2008

The ultimate shopper insight is that sales and marketing need to think as one. An exclusive Q&A interview with Lisa Klauser of Unilever by Tim Manners.

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Brand marketers and agencies evaluate each other for excellence in Shopper Marketing.  By Chris Hoyt.

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Getting at what really drives your brand’s growth.  A discussion featuring Eric Plaskonos of Philips N.A., Sheryl Adkins-Green of Alberto Culver, Grant Harrison of Humana Inc., Delaine Hampton of Procter & Gamble and Zain Raj of Euro RSCG.   

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Survey says … Trust me, you don’t want to know! A commentary on a Reveries.com survey by Rodney Mason.

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If your brand is not part of a shopper solution, you’ve got a problem.  By Jon Kramer.

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Dove‘s Campaign for Real Beauty offers a new definition of corporate social responsibility.  By Dori Molitor.

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She spends more than you think she does — and is more loyal too. By Lois Seidl and Jeff Friedlaender.

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A better shopping experience means daring to be different.  By Michael Shinall.

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Engage, delight and convert shoppers through insightful product packages.  By Al Wittemen. 

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Shoppers today are anything but "captive audiences." By Stuart Armstrong

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Neuroscience exports insights directly from the brain. By Patrick Meyer and Robin Austin.

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The art of creating a social media campaign for Toyota.  By Scott Goodson.   

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A roundup of current releases of interest: Predictably Irrational, The Craftsman and The Age of American Unreason.

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Setting some standards for Shopper Marketing exellence. By Tim Manners.

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The entire May/June 2008 issue of The Hub magazine (52 pages), centered on consumer and shopper insights, including an interview with Lisa Klauser of Unilever and 14 other articles. ( pdf )