Posts from — January 2009

Bill Agee of IKEA says innovation begins with a culture of courtesy and a sense of community. An exclusive Q&A interview by Tim Manners.

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Will the Great Recession bring out the best and brightest?  A discussion featuring Michael Mendenhall of Hewlett-Packard, Patia McGrath of General Electric, John Fish of AstraZeneca and Patrick Meyer of Now Inc.

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Innovation effectiveness is the key to growth in challenging times.  By Jayne Eastman.

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One should never waste a good crisis … and by all accounts this one will be a doozy.  By Spencer L. Hapoienu. 

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There’s absolutely nothing about this recession that a little bit of good chocolate and a lot of great retail can’t cure.  By Vince Weiner.

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Innovation demands tearing down walls between consumers and shoppers.  By Al Wittemen.

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Eco-savvy consumers should be at the center of your brand strategy.  By Cindy Jolicoeur.

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Innovation is a set of philosophies and methods to help solve problems in creative ways.  By Luke Mansfield.

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Left-brained brands should take a cue from right-brained retailers.  By John Wilkins.

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A new study reveals what our struggle for meaning and identity says about the way we shop. By Tim Scholler.

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A Hub benchmark study says the shopper-marketing rocket ship is ready for liftoff.   By Chris Hoyt.

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Shopper marketing isn’t about the shopper.  It’s about the retailer.  By Jon Kramer.

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Agencies must re-invent their business models. By Chris Maher.

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You’ve got to give to get … but the best gift is the one that comes from your heart. By Dori Molitor.

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If irrelevance got us into this fix, then relevance can get us out of it. By Tim Manners.

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Do you hear "blue noise" on the airwaves in your building?  Follow it.  By Donna J. Sturgess.
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Is marketing still fun? What keeps you up at night? Which opportunities look best? An executive summary of a Reveries.com survey.

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