[...] Mark Addicks hopes to reinvent the cereal box as a publishing platform, reports Jefferson Graham in USA Today (2/1/12). Mark is chief marketing officer of General Mills and notes that the cereal box is widely read, “with the average consumer checking out his or her cereal box 12 times.” Mark won’t say exactly what he has in mind, but hints at a digital update of “offering a surprise inside the cereal box. Instead, kids could point a smartphone at the box and ‘see visual surprises’” via a QR code, for instance. [...]
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[...] Mark Addicks hopes to reinvent the cereal box as a publishing platform, reports Jefferson Graham in USA Today (2/1/12). Mark is chief marketing officer of General Mills and notes that the cereal box is widely read, “with the average consumer checking out his or her cereal box 12 times.” Mark won’t say exactly what he has in mind, but hints at a digital update of “offering a surprise inside the cereal box. Instead, kids could point a smartphone at the box and ‘see visual surprises’” via a QR code, for instance. [...]
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