Posts from — January 2010

Safeway chief marketing officer Diane Dietz gets inspiration from innovation. An exclusive Q&A interview by Tim Manners. (pdf) or (text)

Innovation just isn’t what it used to be. A discussion featuring Claudia Poccia of Avon mark, Jevin Eagle of Staples, Randy Carlson of Diageo, and Jim Porçarelli of Active International. (pdf) or (text)

Innovative supermarkets tap into emotional and functional desires.  By Randi Moore. (pdf) or (text)

Winning at retail requires innovation across bundles of brand benefits. By Vinit Doshi. (pdf) or (text)

Let’s put a new lens on the future of shopper marketing. By Anne Howe. (pdf) or (text)

The "pop-up" trend is driving retail innovation.
By Beth Ann Kaminkow. (pdf) or (text)

Creating community and higher purpose will elevate our brands in the 2010s. By Dori Molitor.
(pdf) or (text)

Integrated Selling drives bottom-line sales and better brand performance. By Paul Kramer.
(pdf) or (text)

New research shows how social media is changing shopping behavior. By Mark Renshaw. (pdf) or (text)

Luxury brands can make us look (and feel) good. By Cable Daniel-Dreyfus. (pdf) or (text)

What makes a supermarket innovative?  An executive summary of a Reveries.com survey. (pdf) or (text)

Remembering the late, great Geoffrey Frost.
By Tim Manners. (pdf) or (text)

Consumer Intelligence, Twittovation, Keds Collective, Here/Nau/NYC, Little Nike and Full Yield. (pdf) or (text)

Makers, Think Twice and Start-Up Nation.
(pdf) or (text)

The entire Jan/Feb ’10 issue of The Hub (44 pages), centered on innovation, including an interview with Diane Dietz of Safeway and 12 other articles. (download pdf)