Posts from — January 2010

Positively Safeway

Diane Dietz, Safeway Inc.
Safeway chief marketing officer Diane Dietz gets inspiration from innovation. An exclusive Q&A interview by Tim Manners. (pdf) or (text)

January 1, 2010   Comments

Better Things

Innovation Roundtable 2010
Innovation just isn’t what it used to be. A discussion featuring Claudia Poccia of Avon mark, Jevin Eagle of Staples, Randy Carlson of Diageo, and Jim Porçarelli of Active International. (pdf) or (text)

January 1, 2010   Comments

Supermarket Savvy

Randi Moore, Marketing Drive
Innovative supermarkets tap into emotional and functional desires.  By Randi Moore. (pdf) or (text)

January 1, 2010   Comments

Map the Gap

Vinit Doshi, Henry Rak Consulting Partners
Winning at retail requires innovation across bundles of brand benefits. By Vinit Doshi. (pdf) or (text)

January 1, 2010   Comments

The Shopper Aperture

Anne Howe, Mars advertising
Let’s put a new lens on the future of shopper marketing. By Anne Howe. (pdf) or (text)

January 1, 2010   Comments

Popping for Shoppers

Beth Ann Kaminkow, TracyLocke
The "pop-up" trend is driving retail innovation.
By Beth Ann Kaminkow. (pdf) or (text)

January 1, 2010   Comments

The We Decade

Dori Molitor, WomanWise
Creating community and higher purpose will elevate our brands in the 2010s. By Dori Molitor.
(pdf) or (text)

January 1, 2010   Comments

Smooth Selling

Paul Kramer, Catapult
Integrated Selling drives bottom-line sales and better brand performance. By Paul Kramer.
(pdf) or (text)

January 1, 2010   Comments

The Socialized Shopper

Mark Renshaw, Arc Worldwide
New research shows how social media is changing shopping behavior. By Mark Renshaw. (pdf) or (text)

January 1, 2010   Comments

Beauty in Virtue

Cable Daniel-Dreyfus, Landor
Luxury brands can make us look (and feel) good. By Cable Daniel-Dreyfus. (pdf) or (text)

January 1, 2010   Comments

The New Super

The New Super
What makes a supermarket innovative?  An executive summary of a Reveries.com survey. (pdf) or (text)

January 1, 2010   Comments

Pivot Point: Razor Sharp

Pivot Point
Remembering the late, great Geoffrey Frost.
By Tim Manners. (pdf) or (text)

January 1, 2010   Comments

Cool News

Cool News
Consumer Intelligence, Twittovation, Keds Collective, Here/Nau/NYC, Little Nike and Full Yield. (pdf) or (text)

January 1, 2010   Comments

Cool Books

Cool Books
Makers, Think Twice and Start-Up Nation.
(pdf) or (text)

January 1, 2010   Comments

The Hub 34

The Hub 34
The entire Jan/Feb ’10 issue of The Hub (44 pages), centered on innovation, including an interview with Diane Dietz of Safeway and 12 other articles. (download pdf)

January 1, 2010   Comments