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Our Brain Trust. And now a word from our collaborative sponsors. Six years and 37 issues ago, when we launched the Hub, our vision was for a different kind of magazine. We looked around and saw an industry of ideas and a culture of thought leadership that needed a home. We saw an opportunity to create conversations where they otherwise might not happen … read>>
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A Company of Ideas. Alan Elkin, co-founder and chief executive officer, Active International. Prior to starting Active, I spent many years in the corporate world. While I realized the successes that went hand-in-hand with working my way up the corporate ladder, I also realized that I didn’t enjoy the bureaucracy that went along with it … read>>
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Moving People. William Rosen, president and chief creative officer, Arc Worldwide. We believe in the power of creativity to transform human behavior — not just what people think and feel, but what they do. We’re in business to be the world’s best creator of ideas that truly move people — bar none. We move people to experience, to purchase, to recommend … read>>
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Action-Biased Marketing. Peter Cloutier, group president, Catapult Marketing. We’re doing well because today’s marketing model has shifted from an almost blind emphasis on awareness and attitudes to a greater focus on bottom-line actions. That was our proposition when we launched Catapult and why we call ourselves an action-biased agency … read>>
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Maximizing Brand Commitment. John Paulson, chief executive officer, G2 USA. Ask five people “What is G2 USA?” and you might get five different answers. That’s because — in many ways — today’s G2 bears little resemblance to the legacy brands and companies from which we were forged. Our deep roots extend back more than a decade, when we were born … read>>
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Competitive Frame. Henry Rak, founder and chief executive officer, Henry Rak Consulting Partners. When I started Henry Rak Consulting Partners ten years ago, I felt that many companies had lost their way in terms of how to grow their businesses organically. IRI and Nielsen numbers, showing that 95 percent of new products fail, underscored this … read>> |
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Understanding from Data. Spencer L. Hapoienu, co-founder and president, Insight Out of Chaos. First and foremost, we consider ourselves to be a marketing company. We just happen to use data, technology, and creativity to help our clients achieve their goals. We make a genuine connection with customers in a highly targeted way … read>>
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Practical Innovation. Tanya Domier, president, Integrated Marketing Services. It’s hard to believe that nearly a decade has passed since we launched Integrated Marketing Services as the marketing services division of Advantage Sales and Marketing. We’ve been very busy during this timeframe, executing over 10,000 programs and earning a place in the top 10 of the Promo 100 … read>>
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Ideas That Deliver. Michael Harris, president and chief executive officer, Marketing Drive. If we don’t add value, we’re of no value. At Marketing Drive, we partner with our clients to help them reach new levels of success. I want our clients to see that Marketing Drive is the agency that’s vital, imaginative, and bold. Delivering ideas that matter is our core principle … read>>
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Unleash the Potential. Ken Barnett, chief executive officer, Mars Advertising. Manufacturers and retailers have forever been in a power struggle to balance their relationship for mutual gain. They are locked into this power struggle because they have this thing called “the shopper” who counts on both manufacturers and retailers to serve their needs … read>>
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Build Brand; Drive Volume. Beth Ann Kaminkow, president and chief operating officer, TracyLocke. TracyLocke is coming up on its 100th anniversary, but our story is more about the clients that we’ve served over the years. When you think about the iconic work we’ve done for brands like Frito Lay, 7-Eleven, and Tabasco, our best work has always been based on true insights into how people behave … read>>
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Marketing Where It Matters. Greg Murtagh, chief executive officer, Triad Digital Media. Triad Digital is the only media company that helps national brands turn browsers into buyers on the world’s largest retail websites. We deliver unique advertising opportunities for brands to reach consumers while they’re in the shopping mindset … read>>
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Me, We, Higher Purpose. Dori Molitor, founder and chief executive officer, WomanWise. When I started the company 22 years ago, we were all about integrated marketing and helping brands to have that one voice. It was about driving the brand and behaviorin a single spend and eliminating those turf wars. All of that really changed about 12 years ago … read>>
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