The Hub Cool News

Interviews

 

Burger King treats its fans to a new kind of dining experience. An exclusive Q&A interview with North American president Chuck Fallon by Tim Manners. read >>

 

Marketing chief Jaime Cohen Szulc unlocks true meaning for Levi’s. An exclusive Q&A interview by Tim Manners. read >>

Jeanne Jackson, Nike
 

Nike retail chief Jeanne Jackson sees big global growth in small local stores. An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

Jill Beraud, PepsiCo
 

It’s like the Pepsi Challenge for the digital generation, says CMO Jill Beraud.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

Jim Fielding, Disney Stores
 

Disney Stores president Jim Fielding casts magic on retail as media. An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

Diane Dietz, Safeway Inc.
 

Safeway chief marketing officer Diane Dietz gets inspiration from innovation. An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

 

Tony Hsieh, Zappos
 

Tony Hsieh whips up a happy culture and enviable loyalty for Zappos.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

 

Mark Addicks, General Mills
 

Hewlett-Packard CMO Michael Mendenhall says the future of media calls for blue skies with lots of clouds.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

 

Mark Addicks, General Mills
 

The future of brand identity both depends on and departs from its past, says General Mills CMO Mark Addicks.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

 

Joan Chow, ConAgra Foods
 
Consumer and shopper insights converge in ConAgra’s culture of collaboration.  An exclusive Q&A interview with ConAgra Foods CMO Joan Chow by Tim Manners.

(pdf) or (text)

 

Jill Lajdziak, Saturn
 
Jill Lajdziak says it’s the retail experience that makes the Saturn difference. An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

 

 
Bill Agee, IKEA
 
Bill Agee of IKEA says innovation begins with a culture of courtesy and a sense of community. An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

 

 
David Niggli, FAO Schwarz
 

David Niggli of FAO Schwarz retails the greatest toy story ever told. An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

 

 
Bob Thacker, OfficeMax
 
Bob Thacker says his plans to make us love OfficeMax are right on target. An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

 

 
Rick Burton, USOC
 
Rick Burton promotes peace, love and the Olympic Games as marketer-in-chief of the U.S. Olympic Committee. An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

 

 
Lisa Klauser, Unilever
 

The ultimate shopper insight is that sales and marketing need to think as one. An exclusive Q&A interview with Lisa Klauser of Unilever by Tim Manners. (pdf)

 

 
Jim Adams, Chipotle
 

Marketing chief Jim Adams says Chipotle wants to change everything. One burrito at a time.  An exclusive Q&A interview by Tim Manners. (pdf)

 

 
Paul Latham, Costco
 

Marketing chief Paul Latham doesn’t just create loyalty to Costco.  He personifies it.  An exclusive Q&A interview by Tim Manners. (pdf)

 

 
Simon Uwins, Fresh & Easy
 

"The outside of the store itself is like a brand statement," says Fresh & Easy CMO Simon Uwins.  "The same is true inside the stores."  An exclusive Q&A interview by Tim Manners (pdf)

 

 
Ann Hand, BP
 

For Ann Hand of BP, brand identity means making the retail experience "a little better."  An exclusive Q&A interview by Tim Manners. (pdf)

 

 
Dina Howell, Procter & Gamble
 

Procter & Gamble shopper-marketing chief Dina Howell says the proof in retail’s potential is in the bottom line.  An exclusive Q&A interview by Tim Manners. (pdf)

 

 
Reggie Fils-Aime, Nintendo
 

Nintendo U.S. president and chief operating officer Reggie Fils-Aime on the hows and whys of Wii’s winning ways.  An exclusive Q&A interview by Tim Manners. (pdf)

 

 
Pivot Point
 

Apple co-founder Steve Wozniak says good technologists are the best marketers. By Tim Manners. (pdf)

 

 
Lisa Baird, National Football League
 

Lisa Baird, senior-vice president of consumer products and marketing of the National Football League, says innovation is the name of the game. An exclusive Q&A interview by Tim Manners. (pdf)

 

 
Tom Boyles, Disney Parks & Resorts
 

Knowing what to do next to make every vacation a perfect vacation — that’s how Tom Boyles is building guest loyalty at Disney Parks and Resorts. (pdf)

 

 
Constantine Maroulis
 

Constantine Maroulis – an American Idol — on the vagaries of fan loyalty and life after 30 million viewers. (pdf)

 

 
Jiim Hedleston, American Express
 

American Express engages high-spending consumers with high-technology media. An exclusive chat with Amex global brand chief, Jim Hedleston. (more)