Mind Over Shopper
Satisfying simple needs at retail is more complex than ever. A roundtable featuring: Scott Finlow of PepsiCo, Dorlisa Flur of Family Dollar, Jim Figura of Colgate-Palmolive, Raymond Burke of Indiana University and Ben DiSanti of TPN.
What is the one thing that shoppers want most? Scott Finlow: On a conscious level, shoppers are looking for both individual and family solutions, and they are “redefining value” as they do that. They are not just looking for lower prices, but rather a broader occasion that suggests what you get over what you pay … read >>