DSM 3.0
A new study shows shopper technology has come of age. By Seth Diamond and Brian Cohen. The magic of early-stage technology is amazing to witness, but its application is more akin to mystery.
Potential users who get early exposure to these miracles of advancement go through the predictable litany of mental questions: "Wow, how did they do that? … How does it work? … Wait, what does it do again?"
Way back in 2009, when we really started tracking Digital Shopper-Marketing (DSM) in earnest, that was a pretty good approximation for how shoppers viewed this market — lots of cool, but experimental apps, widgets and interactive in-store hardware, but few real tools that could actually make the shopping experience faster, cheaper or better …
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