Shop Now!

The retail experience must be wherever shoppers want it to be. By Ann Carr. Technology is exploding into the world of retail, bringing with it a stunningly different approach. In this world, a store is no longer a place but a customized experience, requiring as much or as little interaction as the shopper chooses. The store is ubiquitous — on the shopper’s desktop, in her mailbox, on her phone, in a subway platform, in a kiosk by the gas pump — every bit as much as on the street corner in the shopper’s neighborhood.

Retailers today, all around the world, recognize that winning a larger share of the shopper’s wallet will only come to those who innovate and integrate — who make it easy for shoppers to shop now! … read >>