The New NASCAR
Steve Phelps navigates innovative pathways at NASCAR. By Tim Manners. Baseball, football, basketball, hockey — all are great American pastimes with amazing stories to tell. But it’s hard to name a sport more organically rooted in American popular culture than stock-car racing — popularized, as it was, by bootleggers trying to outrun revenuers in the 1930s and ’40s.
When that race ended, it was only the beginning of what is now, after football, the second-most watched sport. Today, the National Association for Stock Car Auto Racing — NASCAR — claims tens of millions of fans across more than 150 countries.
And yet, as with any enterprise, keeping up demands new thinking. The 2008 economic meltdown was especially painful for NASCAR, striking as it did at the automotive industry, its very heart. Sponsorship and viewership flagged … read >>
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[...] The New NASCARThe Hub MagazineSteve Phelps navigates innovative pathways at NASCAR. By Tim Manners. Baseball, football, basketball, hockey — all are great American pastimes with amazing stories to tell. But it's hard to name a sport more organically rooted in American popular … [...]
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