Tune In, Turn On
Which hit television shows have endured as the strongest brands? Over the past four years, the Hub has fielded a “Battle of the Brands” survey for the July/August “brand identity” issue, in which we ask respondents to make a series of snap judgments between pairs of brands, picking the one with the stronger “brand identity.” Previously, we featured brands across a range of categories, but this year we thought it would be fun to match up some of the most popular television programs of all time.
This was a little tricky because, unlike most other brands, television shows are relatively fleeting; many of the shows in our survey went off the air years ago. In many cases, our readers tended to deem newer television shows to be stronger than the older ones. American Idol wiped out The Ed Sullivan Show in the “entertainment” category for instance, and The Honeymooners was no match for Seinfeld in “comedies.”
Some respondents professed to have never heard of Ed Sullivan, which, if true, is truly sad. As one reader noted, “Ed Sullivan was the face of TV — American Idol is one of twenty trillion reality shows.” A similar sentiment surfaced in comments about The Honeymooners versus Seinfeld, with one reader commenting: “There will never be a statue of Jerry Seinfeld outside the Port Authority Terminal.” read >>