Beyond Aha!

allen adamson landorA big idea won’t fly without quick and brilliant implementation. By Allen Adamson. What does the sexy, new, ultrathin LG OLED 3D television have in common with Procter & Gamble’s Tide Pods — those cute little three-in-one laundry cleaners? What do Kraft’s Sizzling Salads dinner kits, which allow you to put a “homemade” dinner on the table in minutes, have in common with 3M’s oh-so-convenient Scotch Pop-Up tape dispenser?

And, what does the Scoop Coffeemaker from Hamilton Beach, the single-serve brewer that lets you use any ground beans, have in common with GE’s Bright from the Start light bulbs — or, for that matter, what does it have in common with Yonanas, a terrific device that allows you to make an incredibly creamy but healthy treat that looks, tastes, and feels like soft-serve ice cream? They are all the result of successful brand innovation, the process by which an idea or invention is translated into a good or service for which people will pay money … read >>


There are no comments yet...

Kick things off by filling out the form below.

Leave a Comment