Cool News

cool newsBear Tracks. Build-a-Bear Workshops are getting a high-tech makeover. “We wanted it to be more of an experience,” says Maxine Clark, who founded Build-A-Bear Workshops some ten years ago. She got the idea for a store “where children could create their own huggable characters” after going shopping “with a young friend for collectible stuffed animals.” The idea was simply to offer “a hands-on space for children to choose a plush bear, bunny or other animal and give it a personality and a name.”

After 10 years, Maxine decided it was time for a digital infusion: “Customers can now visit eight technology stations intended to increase hands-on engagement,” including a “‘love me’ touchscreen, where a child can choose a heart for his or her stuffed animal. Other new options include a customized sound chip and scents like chocolate chip or cotton candy that can be embedded in the stuffed animal … read >>

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