Pivot Point: Experience Required

hub magazine The future of brands is in the experience. If it seems like there’s nothing innovative about marketing today, maybe it’s because the concept itself has outlived its usefulness. What is marketing, after all? One might say it is products and the communications that support them. Not much that’s innovative about that, despite the endless supply of new entries and media vehicles to carry their messages. One thing that never changes about marketing is that it is generally done to consumers. That sounds harsh, I know, but I don’t mean it to be. I’m not saying that marketing is inflicted on people. I’m simply making a supposition about prepositions … read >>

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