Successful innovators know what they want their customers to become. By Beth Ann Kaminkow. We are living in wildly exciting times for companies to innovate. Consumers most certainly expect it and many demand it. Some consumers want to be part of it; they feel there is reciprocity in the relationship that makes them co-creators, and the tools now exist to enable this.
As it happens, much of my husband’s life work has been dedicated to innovation. Michael’s expertise specifically focuses on exploring the underlying costs and dynamics of how organizations invest in innovation to create new value. Among family, friends, colleagues and clients, Michael is notorious for responding (when asked his advice), “That’s not the right question” or “What do you want the outcome to be?” As annoying as these responses can be, they can be game changers … read >>