Pivot Point: Not So Fast
The speed of digital is slower than it seems. By Tim Manners. Exactly 17 years ago, Reveries.com made its debut as a "digizine" for marketing people. It featured roundtable discussions, white papers, research reports and interviews with high-profile marketing leaders. Reveries was the online precursor to The Hub Magazine, which is now nine years old.
Some people find it funny that The Hub began online and evolved into print, given that most other magazines have done just the opposite. We flew in the face of prevailing winds believing that nothing could ever totally replace the tactile experience of picking up and reading a print publication.
It’s not unlike the way many — if not most — people feel about the tactile experience of picking up and trying on a pair of jeans, or giving a cantaloupe a good squeeze. There may come a day when these things are no longer important, but that’s not likely in our lifetimes. It may seem like everything changes quickly in the digital age, but appearances can be deceiving. continue …