Loyalty is elusive, but always within reach. A roundtable discussion featuring Mary Beech of Kate Spade; Jack Hollis of Toyota; Adam Holyk of Walgreens; Matt Wohl of Welch’s; and Zain Raj of ZedNext.
How do you define loyalty?
Mary Beech: Loyalty is our customer’s passion for our products, how excited she gets by what we offer, and the connection she feels to our brand. Our customer, when she loves our brand, is incredibly passionate and wants to be part of the Kate Spade lifestyle. At the end of the day, we are more concerned about the level of passion than we are about the sheer quantity of people who are shopping with us. continue …