Cool Books

cool booksInventing the American Guitar, Smarter Than You Think and Strings Attached. Christian Friedrich Martin was "a sublime craftsman and canny entrepreneur," as well as "a design and technology innovator of the first order," reports Larry Rohter in The New York Times (10/15/13). Martin — if you don’t recognize the name — invented the modern American guitar back in the 1840s.

A new coffee table book, Inventing The American Guitar, tells his story and sheds new light that surprised even Chris Martin, the founder’s great-great-great grandson and current head of CF Martin & Company. Along with most others, Chris believed that "the period between World Wars I and II" was "the company’s golden era of innovation." But Chris says this new book has forced him to re-think that, and piqued his interest in "those earliest years." continue


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