Pivot Point: It’s So Easy

pivot pointCreativity, design and innovation are for you and me. My mother never told me that it was just as easy to fall in love with a rich girl. That’s just not the kind of counsel she would give. She did, however, once say that creativity was a simple matter of taking someone else’s idea and making it your own.

I was reminded of my mother’s advice while planning this issue of The Hub, centered as it is on creativity, design and innovation. In the world of the brand experience, it’s the breakthroughs that separate the winners from the losers. This is intimidating. It doesn’t help that the greatest of innovators — Archimedes, Nikola Tesla, The Wright Brothers — were geniuses who changed the world. They make even today’s most celebrated innovators —Elon Musk, Sergey Brin, Jeff Bezos — look like also-rans.

This is truer still in branding, a business of creativity and design that so often seems bereft of anything that could fairly be called ‘innovative’. However, you really don’t need to be an Einstein to be innovative in the branding business; you just need to understand relativity. continue

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