Social Creativity

brad lawless collective biasLet your most enthusiastic customers solve your content conundrum. By Brad Lawless. Shoppers expect to find their favorite companies on established platforms such as Facebook and Twitter, as well as on up-and-coming services such as Instagram and Pinterest. Plenty of brands understand this. According to a Facebook report, the social network hosted more than 18 million pages (mostly focused on businesses) as of June 30, 2013, and added new pages to its platform at a rate of one million per month.

The best brands go far beyond a mere presence on popular social platforms, and it’s pretty amazing what some companies can do with just 140 characters on Twitter. These companies connect and talk with their fans, provide inspiration and sometimes even make them laugh.

Dos Equis (@DosEquis) publishes witticisms from ‘The Most Interesting Man in the World’ on a regular basis. In addition to providing sales notifications and customer service replies, furniture seller Ikea (@DesignByIKEA) provides its followers with decorating how-to’s and links to innovative design bloggers. Oreo Cookie (@Oreo) has capitalized on the buzz it created with its famous ‘you can still dunk in the dark’ tweet during the 2013 Super Bowl power outage, following up throughout the year with daily snark and funny videos. continue

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