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Keep It Keen

sharon loveOnly the most insightful can thrive in today’s Darwinian shopping terrain. By Sharon Love. We live in a world where few things seem steadfast. Trusted brands with long histories and heritage falter; new brands enter our consciousness and own the shelves seemingly overnight. The ways people think, behave and interact are a constantly moving target.

Traditional retail has intersected with emerging commerce, creating an on-demand environment in which people are now able to exercise their personal power to decide when, where and how they engage with your brand. Technology is driving so much of the evolution, along with people’s expectations of the space and experience.

Their technology-driven shopping experiences have shaped the way they move through the dynamic retail space. The space will continue to evolve and at a faster pace. Old and new are coming together, creating a Darwinian retail environment, where only the insightful survive. continue