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New Age, Old Muse

lynne robertsonWhat shoppers are doing is as important as what they are buying. By Lynne Robertson. From coast to coast, retailers aren’t just in search of the season’s new black, they’re on the hunt for the newest and most creative ways to get and keep their shoppers’ attention, and they’re looking to their muse — their customers — to find it.

No longer are retailers merely paying attention to what customers are buying. Today, they’re also delving deep into how those customers are buying it, how they’re talking about it, whom they’re sharing it with and even where they’re sharing it — in hopes of making a more intimate and lasting connection. continue