Category — B2B Marketing

The same old CRM is not good enough.  By Scott Goodson. (download pdf)

The entire Nov/Dec ’07 issue of The Hub magazine (44 pages), centered on consumer loyalty, including an interview with Paul Latham of Costco and 11 other articles. (download pdf)

America’s small businesses represent a big business opportunity for marketers who know how to reach, motivate and build relationships with them. By Neil Metviner, President, Pitney Bowes Direct. (download PDF)

Business is suffering a serious global epidemic of organizational schizophrenia … the internal, dysfunctional, self-defeating backbiting between sales and marketing. By Gordon Wade, principal, EMM Group. (download PDF)