Category — CRM
The Loyalty Diet
A weight-loss app could be the gold standard for building loyalty. By Spencer L. Hapoineu. How do you lose 110 pounds without dieting and increase customer loyalty at the same time? Through information that’s fun to access — no points required.
Four people in our office used Lose It, a free iPod app, and lost 110 pounds combined. Lose It offers no diet plans, no exercise plans, no regimens of any kind.
All Lose It does is provide the user with information that calculates the calories burned from every form of exercise — no matter if it’s the serious kind like running, weightlifting and Pilates, or the banal forms of everyday living like housework and vacuuming … read >>
November 1, 2010 Comments
Playing Favorites
Retailers need more than fun-and-cool stores to win shopper favor. By Spencer L. Hapoienu.
(pdf) or (text)
May 1, 2010 Comments
True Loyalty
What comes after the circular? Retailers pinpoint better ideas. By Spencer Hapoienu. (pdf) or (text)
March 1, 2010 Comments
The 0.3% Solution
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In good times or bad, a customer database is a license to do business. By Spencer L. Hapoienu. |
November 1, 2008 Comments
Emotional Data
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Using loyalty data goes way beyond crunching numbers. By Spencer Hapioenu. (download pdf) |
November 1, 2007 Comments
7-D Loyalty
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The seven dimensions of profitable loyalty management. By Michael Kryzston and Killian Schaffer. (download pdf) |
November 1, 2007 Comments
Cool News
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The future of loyalty at Home Depot, Lowes, Tesco and Microsoft. (download pdf) |
November 1, 2007 Comments
The Hub 21
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The entire Nov/Dec ’07 issue of The Hub magazine (44 pages), centered on consumer loyalty, including an interview with Paul Latham of Costco and 11 other articles. (download pdf) |
November 1, 2007 Comments
Pencils & Towels
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Put the marketing into event marketing and help make CMOs brand heroes again. By Charlie Tarzian. (download pdf)
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May 1, 2007 Comments
The Human Touch
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The greatest retailers don’t just serve their customers with courtesy. They treat them like friends. By Dori Molitor. (download PDF) |
March 1, 2007 Comments
Here Comes Tesco
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The U.K.’s top retailer is headed for the U.S. Are you ready to rumble? By Jonathan Dodd. (download PDF) |
March 1, 2007 Comments
Disney Relationship Magic
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Knowing what to do next to make every vacation a perfect vacation — that’s how Tom Boyles is building guest loyalty at Disney Parks and Resorts. (download PDF) |
November 1, 2006 Comments
The HUB 15
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The entire Nov/Dec ‘06 issue of the HUB magazine (36 pages), featuring interviews with Tom Boyles of Disney Parks & Resorts, Constantine Maroulis of American Idol, and ten other articles. (download PDF) |
November 1, 2006 Comments
Gus Priemer Was Right!
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Gus Priemer of SC Johnson envisioned the future of targeted media more than 30 years ago. By Spencer L. Hapoienu, co-founder, Insight Out of Chaos. (download PDF) |
September 1, 2006 Comments
The HUB 14
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The entire Sep/Oct ‘06 issue of the HUB magazine (36 pages), featuring interviews with Jim Hedleston of American Express, Dr. Brian Harris of the Partnering Group, and eight other articles. (download PDF) |
September 1, 2006 Comments
Good Outcomes
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May 1, 2006 Comments
Who’s Afraid of Wal-Mart?
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November 9, 2005 Comments
