Category — Digital Marketing
Digital Empathy
Listen closely to real people to develop emotional insights. By Whitney Browne. I recently sat through a series of focus groups in which a broad cross-section of consumers in Atlanta and Los Angeles spoke about their relationships with technology, particularly their mobile devices. The participants ranged in age from early twenties to late sixties, and they came from a wide array of socio-economic backgrounds.
While the various groups were organized by demographics, I noticed a startling theme that wended its way through all groups. This theme manifested itself in varying ways — depending on who was sharing — but the message was quite clear: we have an uneasy relationship with the new marvels of technology that more and more have come to dominate our time and attention.
One woman in particular said something that struck me. We were talking about mobile devices and she said, “I had a touchscreen phone for two days. I loved it but I saw myself going down a dark path, so I returned it and went back to BlackBerry” … read >>
May 1, 2012 Comments
Your Own Beeswax
Your Own Beeswax
How much do you trust Facebook and Google with your personal information? An executive summary of a Hub Magazine survey. If trust is the bedrock of a great brand, then some of today’s hottest brands seem to be built on pebbles. The latest Hub Magazine survey detected considerable doubt among readers that the online brands they know and use can be trusted with their personal information.
We listed eight popular online brands — Facebook, LinkedIn, Google, Twitter, Bing, Amazon, Zappos and iTunes — roughly an even mix of social media sites and e-commerce leaders. We simply asked readers to indicate whether each brand was “trustworthy” or “not trustworthy.”
Zappos and LinkedIn scored highest by far, with Zappos earning the trust of 82 percent of respondents and LinkedIn trusted by 80 percent. Amazon, at 73 percent, was next highest on the trustworthiness scale, followed by iTunes at 63 percent and Twitter at 58 percent … read >>
May 1, 2012 Comments
Retailandia
Fight digital fatigue in the aisles and along the path. By Dustin Lehner and Jennifer Butcher. In the smart and quirky cable television show, Portlandia, Fred Armisen and Carrie Brownstein perform a sketch in which Fred gets caught in a technology loop — he moves from photos of puppies on his laptop to text messages on his phone, then there’s the Netflix queue to reorder, another text, email, DVR, Facebook, Tumblr and back through each again.
He can’t help himself. Carrie tries to save Fred by showing him a picture of himself in high school, before he even owned a computer. It’s a happier, simpler time, full of personal connection. Of course, this fails. He’s pulled into the loop and shuts down, literally, like a machine. It’s a sharp example of how we consume media, our growing addictions to technology, the lack of relevance in content and how it all can contribute to fatigue in the digital world … read >>
March 1, 2012 Comments
Shop Social, Live Total
Social shoppers redefine the shopping experience. By Lisa Diehlmann. Social shoppers are people who use social media to learn about, interact with, and purchase brands. That may not sound remarkable, but they have completely reframed the idea of a full, engaged life and the shopping experience that results. They are also changing the rules of shopping as they go.
The world of the social shopper is a richly connected network of people, brands, products, retailers and channels. There are distinct benefits to being this socially plugged-in. Not surprisingly, their numbers are on the rise, as are their activities … read>>
May 1, 2011 Comments
Digital Love?
Are shoppers as enamored with technology as we are? By Sarah Chow and Diana Boynton. It’s undeniable: The use of technology among consumers is growing. It’s something we must recognize, respect and, most of all, pursue. But we have to ask ourselves: What happens when consumers turn into shoppers? Are we blinded by the bright and shiny, double- and triple-digit increases in consumer digital adoption?
Let’s take a step back and remember the big picture. While the spending on and execution of digital vehicles are growing, what is the actual penetration and growth of engagement among shoppers? Those numbers may not be quite as bright or nearly as shiny … read>>
May 1, 2011 Comments
Digital Campfire
May 1, 2010 Comments
The Empowered Shopper
Are you ready to engage consumers along the digital path-to-purchase? By Dr. Rita Wheat. (pdf) or (text)
May 1, 2010 Comments
Mobile Momentum
Dissecting “the shopper” can be every bit as complex and nuanced as dissecting “mobile.” By William Rosen. (pdf) or (text)
May 1, 2010 Comments
Return on Twitter
March 1, 2010 Comments
Digital Shopper Marketing
March 1, 2010 Comments
Merchandising 2.0
March 1, 2008 Comments
Teeny Shoppers
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For innovation at retail, look no farther than your own pocket. By Stuart Armstrong. (download pdf) |
January 1, 2008 Comments
Disrupting the Conversation
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June 28, 2006 Comments
Motorola’s Edge
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September 1, 2005 Comments
Where Is Wireless?
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September 1, 2005 Comments
Sep/Oct ‘05
If you’d like to download a PDF of the entire Sep/Oct ’05 issue of The Hub (20 pages) please click here. (Download PDF)
September 1, 2005 Comments
