Category — Financial Services

Simple ways Liberty Mutual succeeds in the digital world.  By Allen P. Adamson

(pdf) or (text)

The secrets and surprises of getting at consumer insights. A discussion featuring Ruby Anik of Best Buy, Larry Flanagan of MasterCard Worldwide, Cindy Hennessy of Cadbury-Schweppes, Carol Wentworth of True Value and Spencer Hapoienu of Insight Out of Chaos. (download pdf)

“Affluent consumers are busy … they are early adopters of new media … and they are causing the general slide in a lot of the traditional media.”

American Express engages high-spending consumers with high-technology media. An exclusive chat with Amex global brand chief, Jim Hedleston, by Tim Manners. (download PDF)

The entire Sep/Oct ‘06 issue of the HUB magazine (36 pages), featuring interviews with Jim Hedleston of American Express, Dr. Brian Harris of the Partnering Group, and eight other articles. (download PDF)