Category — Promotion Marketing

The entire Jul/Aug’10 issue of The Hub (44 pages), centered on brand identity, including an interview with Jeanne Jackson of Nike and 13 other articles. (download pdf)

The entire May/Jun’10 issue of The Hub (60 pages), centered on retail, including an interview with Jill Beraud of PepsiCo and 14 other articles.
(download pdf)

Research reveals the digital tools that work best for shoppers.  By Jason Katz. (pdf) or (text)

To get on the shopper’s list, retailers must fill both needs and desires. By Randi Moore. (pdf) or (text)

New research shows how social media is changing shopping behavior. By Mark Renshaw. (pdf) or (text)

The entire Jan/Feb ’10 issue of The Hub (44 pages), centered on innovation, including an interview with Diane Dietz of Safeway and 12 other articles. (download pdf)

A portfolio approach to pricing is critical to brand growth at retail. By Paul Thompson.
(pdf) or (text)

An in-store test reveals unexpected dynamics between national and retailer brands. By Chip Miller.

(pdf) or (text)

Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt.

(pdf) or (text)

The entire March/April ’09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

(download pdf)