Category — Promotion Marketing

The Hub 37

The Hub 37
The entire Jul/Aug’10 issue of The Hub (44 pages), centered on brand identity, including an interview with Jeanne Jackson of Nike and 13 other articles. (download pdf)

July 1, 2010   Comments

The Hub 36

The Hub 36
The entire May/Jun’10 issue of The Hub (60 pages), centered on retail, including an interview with Jill Beraud of PepsiCo and 14 other articles.
(download pdf)

May 1, 2010   Comments

Digital Shopper Marketing

Jason Katz, Catapult
Research reveals the digital tools that work best for shoppers.  By Jason Katz. (pdf) or (text)

March 1, 2010   Comments

The Retailer’s List

Randi Moore, Marketing Drive
To get on the shopper’s list, retailers must fill both needs and desires. By Randi Moore. (pdf) or (text)

March 1, 2010   Comments

The Socialized Shopper

Mark Renshaw, Arc Worldwide
New research shows how social media is changing shopping behavior. By Mark Renshaw. (pdf) or (text)

January 1, 2010   Comments

The Hub 34

The Hub 34
The entire Jan/Feb ’10 issue of The Hub (44 pages), centered on innovation, including an interview with Diane Dietz of Safeway and 12 other articles. (download pdf)

January 1, 2010   Comments

The Net Brand Effect

Paul Thompson, Henry Rak
A portfolio approach to pricing is critical to brand growth at retail. By Paul Thompson.
(pdf) or (text)

March 1, 2009   Comments

Store Brand Surprise

Chip Miller, Miller Zell
An in-store test reveals unexpected dynamics between national and retailer brands. By Chip Miller.

(pdf) or (text)

March 1, 2009   Comments

Touching the Elephant

Chris Hoyt, Hoyt & Co.
Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt.

(pdf) or (text)

March 1, 2009   Comments

The Hub 29

The Hub 29
The entire March/April ’09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

(download pdf)

March 1, 2009   Comments

Return of the Flemoids

Dori Molitor, WomanWise

How ChexQuest turned brand involvement into emotional commitment.   By Dori Molitor. 

(pdf) or (text)

July 1, 2008   Comments

Pencils & Towels

Charlie Tarzian, CoActive

Put the marketing into event marketing and help make CMOs brand heroes again.  By Charlie Tarzian.  (download pdf)

May 1, 2007   Comments

La Vida LaRosa

Doug Spak, Northlich

A local pizza chain dominates Domino’s and pummels Pizza Hut.   By Doug Spak. (download PDF)

March 1, 2007   Comments

Still is the New Motion

Bernie Trueblood, Media Cart

How to create an in-store commercial that will get sales lift.  By Bernie Trueblood. (download PDF)

January 6, 2007   Comments

Adidas Disrupts

Laurie Coots, TBWA

Adidas delivers brand experiences to match the passions of World Cup fans. By Laurie Coots. (download PDF)

January 6, 2007   Comments

Art of Shopping

Meg Kinney, Integer Group

If everything around Shopper Marketing is evolving, then so, too, must our approach to its creative. By Meg Kinney, evp of The Integer Group. (download PDF)

November 1, 2006   Comments