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Shopper Marketing Online

Tue, 09/01/2009 - 4:46am — Tim Manners

Greg Murtagh, Triad Digital Media
Walmart sets the standard for engaging consumers online.  By Greg Murtagh.

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Codeword: Partnership

Tue, 09/01/2009 - 4:45am — Tim Manners

Cindy Jolicoeur, Marketing Drive
Television is alive and well for advertisers who innovate and collaborate. By Cindy Jolicoeur.

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The Hub 32

Tue, 09/01/2009 - 4:42am — Tim Manners

The Hub 32
The entire Sep/Oct '09 issue of The Hub (40 pages), centered on emerging media, including an interview with Michael Mendenhall of Hewlett-Packard and 13 other articles.

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Touching the Elephant

Sun, 03/01/2009 - 8:45am — Tim Manners

Chris Hoyt, Hoyt & Co.
Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt.

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Cool Books

Sun, 03/01/2009 - 8:41am — Tim Manners

Cool Books
The King of Madison Avenue, Creative Capitalism, Problem Solving 101

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The Hub 29

Sun, 03/01/2009 - 8:40am — Tim Manners

The Hub 29
The entire March/April '09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

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Secret Sauce

Thu, 01/01/2009 - 3:17am — admin
Vince Weiner, Active International

There's absolutely nothing about this recession that a little bit of good chocolate and a lot of great retail can't cure.  By Vince Weiner.

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BrandDigital

Sat, 11/01/2008 - 2:06am — admin
Allen Adamson, Landor

Simple ways Liberty Mutual succeeds in the digital world.  By Allen P. Adamson

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The Missing Link

Mon, 09/01/2008 - 2:11am — admin
Jon Kramer, Alliance

Do your brands have a media strategy at retail? By Jon Kramer.

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Lost & Found

Tue, 07/01/2008 - 2:15am — admin
Identity Roundtable

As retailers find their own brand identities, will manufacturers lose theirs?  A discussion featuring Mike Salzberg of Campbell Soup, Daren Sorenson of Coca-Cola, Ken Fenyo of Kroger, Nick Vlahos of Clorox and Ken Barnett of MARS Advertising.  

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08.08.08

Tue, 07/01/2008 - 2:11am — admin
Landor Associates

The four fronts of the upcoming Olympic brand battle.  By Zoran Svetlicic and Frank H. Vial.

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Near-Sited Spectacles

Tue, 07/01/2008 - 2:10am — admin
Rodney Mason, Hawkeye

Magnify mega-events through a micro lens.  By Rodney Mason.

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Return of the Flemoids

Tue, 07/01/2008 - 2:09am — admin
Dori Molitor, WomanWise

How ChexQuest turned brand involvement into emotional commitment.   By Dori Molitor. 

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Harley Knows Best

Tue, 07/01/2008 - 2:08am — admin
Stuart Armstrong, EnQii

Digital signage networks offer a new kind of creative canvas.   By Stuart Armstrong. 

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Pivot Point: Seven Words

Tue, 07/01/2008 - 2:04am — admin
Pivot Point

What's so funny about truthful words in branding? By Tim Manners.

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