Category — Advertising

Advertising and shopper agencies must learn to play by new rules. By Chris Hoyt. To help provide its readers with direction in 2012 and beyond, The Hub Magazine ran a survey last December to ferret out what product marketers and their agencies think will be the key functions and skill sets that agencies will need to help their clients achieve their objectives over the next five years.

What do current practitioners think the respective roles of these agencies should be in terms of planning, media development and promotion development in a path-to-purchase environment? What obstacles are seen for each type of agency in performing these functions? What are the areas of potential conflict — i.e., in which segment of the path-to-purchase is the battle occurring? How do these practitioners — again, defined as both product marketers and agencies — envision the ideal working relationship? … read >>

Walmart sets the standard for engaging consumers online.  By Greg Murtagh.

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Television is alive and well for advertisers who innovate and collaborate. By Cindy Jolicoeur.

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The entire Sep/Oct ’09 issue of The Hub (40 pages), centered on emerging media, including an interview with Michael Mendenhall of Hewlett-Packard and 13 other articles.

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Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt.

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The King of Madison Avenue, Creative Capitalism, Problem Solving 101

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The entire March/April ’09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

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