Category — Advertising

There’s absolutely nothing about this recession that a little bit of good chocolate and a lot of great retail can’t cure.  By Vince Weiner.

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Simple ways Liberty Mutual succeeds in the digital world.  By Allen P. Adamson

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Do your brands have a media strategy at retail? By Jon Kramer.

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As retailers find their own brand identities, will manufacturers lose theirs?  A discussion featuring Mike Salzberg of Campbell Soup, Daren Sorenson of Coca-Cola, Ken Fenyo of Kroger, Nick Vlahos of Clorox and Ken Barnett of MARS Advertising.  

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The four fronts of the upcoming Olympic brand battle.  By Zoran Svetlicic and Frank H. Vial.

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Magnify mega-events through a micro lens.  By Rodney Mason.

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How ChexQuest turned brand involvement into emotional commitment.   By Dori Molitor. 

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Digital signage networks offer a new kind of creative canvas.   By Stuart Armstrong. 

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What’s so funny about truthful words in branding? By Tim Manners.

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Neuroscience exports insights directly from the brain. By Patrick Meyer and Robin Austin.

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Old media aren’t dead, but they sure smell funny.  A discussion featuring Jim Garrity of Wachovia, Chuck Fruit of The Coca-Cola Company, John Gilbert of TJX Companies and Steve Pinetti of Kimpton Hotels & Restaurants. (download pdf)

Search engines should help people aggregate, sift, and create a consideration-set prior to purchase.  By Charlie Tarzian. (download pdf)