Category — Advertising

Shopper Marketing Online

Greg Murtagh, Triad Digital Media
Walmart sets the standard for engaging consumers online.  By Greg Murtagh.

(pdf) or (text)

September 1, 2009   Comments

Codeword: Partnership

Cindy Jolicoeur, Marketing Drive
Television is alive and well for advertisers who innovate and collaborate. By Cindy Jolicoeur.

(pdf) or (text)

September 1, 2009   Comments

The Hub 32

The Hub 32
The entire Sep/Oct ’09 issue of The Hub (40 pages), centered on emerging media, including an interview with Michael Mendenhall of Hewlett-Packard and 13 other articles.

(download pdf)

September 1, 2009   Comments

Touching the Elephant

Chris Hoyt, Hoyt & Co.
Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt.

(pdf) or (text)

March 1, 2009   Comments

Cool Books

Cool Books
The King of Madison Avenue, Creative Capitalism, Problem Solving 101

(pdf) or (text)

March 1, 2009   Comments

The Hub 29

The Hub 29
The entire March/April ’09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

(download pdf)

March 1, 2009   Comments

Secret Sauce

Vince Weiner, Active International

There’s absolutely nothing about this recession that a little bit of good chocolate and a lot of great retail can’t cure.  By Vince Weiner.

(pdf) or (text)

January 1, 2009   Comments

BrandDigital

Allen Adamson, Landor

Simple ways Liberty Mutual succeeds in the digital world.  By Allen P. Adamson

(pdf) or (text)

November 1, 2008   Comments

The Missing Link

Jon Kramer, Alliance

Do your brands have a media strategy at retail? By Jon Kramer.

(pdf) or (text)

September 1, 2008   Comments

Lost & Found

Identity Roundtable

As retailers find their own brand identities, will manufacturers lose theirs?  A discussion featuring Mike Salzberg of Campbell Soup, Daren Sorenson of Coca-Cola, Ken Fenyo of Kroger, Nick Vlahos of Clorox and Ken Barnett of MARS Advertising.  

(pdf) or (text)

July 1, 2008   Comments

08.08.08

Landor Associates

The four fronts of the upcoming Olympic brand battle.  By Zoran Svetlicic and Frank H. Vial.

(pdf) or (text)

July 1, 2008   Comments

Near-Sited Spectacles

Rodney Mason, Hawkeye

Magnify mega-events through a micro lens.  By Rodney Mason.

(pdf) or (text)

July 1, 2008   Comments

Return of the Flemoids

Dori Molitor, WomanWise

How ChexQuest turned brand involvement into emotional commitment.   By Dori Molitor. 

(pdf) or (text)

July 1, 2008   Comments

Harley Knows Best

Stuart Armstrong, EnQii

Digital signage networks offer a new kind of creative canvas.   By Stuart Armstrong. 

(pdf) or (text)

July 1, 2008   Comments

Pivot Point: Seven Words

Pivot Point

What’s so funny about truthful words in branding? By Tim Manners.

(pdf) or (text)

July 1, 2008   Comments

Brain-Wave Innovations

Patrick Meyer, Robin Austin, Now Inc.

Neuroscience exports insights directly from the brain. By Patrick Meyer and Robin Austin.

(pdf) or (text)

May 1, 2008   Comments

Tune-in, Opt-Out

Tune-in Opt-out Roundtable

Old media aren’t dead, but they sure smell funny.  A discussion featuring Jim Garrity of Wachovia, Chuck Fruit of The Coca-Cola Company, John Gilbert of TJX Companies and Steve Pinetti of Kimpton Hotels & Restaurants. (download pdf)

September 1, 2007   Comments

Google, Schmoogle

Charlie Tarzian, CoActive

Search engines should help people aggregate, sift, and create a consideration-set prior to purchase.  By Charlie Tarzian. (download pdf)

September 1, 2007   Comments