Category — Advertising

Sandbox Bliss

Advertising and shopper agencies must learn to play by new rules. By Chris Hoyt. To help provide its readers with direction in 2012 and beyond, The Hub Magazine ran a survey last December to ferret out what product marketers and their agencies think will be the key functions and skill sets that agencies will need to help their clients achieve their objectives over the next five years.

The premise: As product marketers increase their focus on path-to-purchase marketing, the functions and expectations of agencies have shifted — for both advertising and shopper-marketing agencies. Given this, the survey focused on developing answers to the following:

What do current practitioners think the respective roles of these agencies should be in terms of planning, media development and promotion development in a path-to-purchase environment? What obstacles are seen for each type of agency in performing these functions? What are the areas of potential conflict — i.e., in which segment of the path-to-purchase is the battle occurring? How do these practitioners — again, defined as both product marketers and agencies — envision the ideal working relationship? … read >>

March 1, 2012   Comments

Shopper Marketing Online

Greg Murtagh, Triad Digital Media
Walmart sets the standard for engaging consumers online.  By Greg Murtagh.

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September 1, 2009   Comments

Codeword: Partnership

Cindy Jolicoeur, Marketing Drive
Television is alive and well for advertisers who innovate and collaborate. By Cindy Jolicoeur.

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September 1, 2009   Comments

The Hub 32

The Hub 32
The entire Sep/Oct ’09 issue of The Hub (40 pages), centered on emerging media, including an interview with Michael Mendenhall of Hewlett-Packard and 13 other articles.

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September 1, 2009   Comments

Touching the Elephant

Chris Hoyt, Hoyt & Co.
Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt.

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March 1, 2009   Comments

Cool Books

Cool Books
The King of Madison Avenue, Creative Capitalism, Problem Solving 101

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March 1, 2009   Comments

The Hub 29

The Hub 29
The entire March/April ’09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

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March 1, 2009   Comments

Secret Sauce

Vince Weiner, Active International

There’s absolutely nothing about this recession that a little bit of good chocolate and a lot of great retail can’t cure.  By Vince Weiner.

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January 1, 2009   Comments

BrandDigital

Allen Adamson, Landor

Simple ways Liberty Mutual succeeds in the digital world.  By Allen P. Adamson

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November 1, 2008   Comments

The Missing Link

Jon Kramer, Alliance

Do your brands have a media strategy at retail? By Jon Kramer.

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September 1, 2008   Comments

Lost & Found

Identity Roundtable

As retailers find their own brand identities, will manufacturers lose theirs?  A discussion featuring Mike Salzberg of Campbell Soup, Daren Sorenson of Coca-Cola, Ken Fenyo of Kroger, Nick Vlahos of Clorox and Ken Barnett of MARS Advertising.  

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July 1, 2008   Comments

08.08.08

Landor Associates

The four fronts of the upcoming Olympic brand battle.  By Zoran Svetlicic and Frank H. Vial.

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July 1, 2008   Comments

Near-Sited Spectacles

Rodney Mason, Hawkeye

Magnify mega-events through a micro lens.  By Rodney Mason.

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July 1, 2008   Comments

Return of the Flemoids

Dori Molitor, WomanWise

How ChexQuest turned brand involvement into emotional commitment.   By Dori Molitor. 

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July 1, 2008   Comments

Harley Knows Best

Stuart Armstrong, EnQii

Digital signage networks offer a new kind of creative canvas.   By Stuart Armstrong. 

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July 1, 2008   Comments

Pivot Point: Seven Words

Pivot Point

What’s so funny about truthful words in branding? By Tim Manners.

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July 1, 2008   Comments

Brain-Wave Innovations

Patrick Meyer, Robin Austin, Now Inc.

Neuroscience exports insights directly from the brain. By Patrick Meyer and Robin Austin.

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May 1, 2008   Comments