Category — Advertising

Old media aren’t dead, but they sure smell funny.  A discussion featuring Jim Garrity of Wachovia, Chuck Fruit of The Coca-Cola Company, John Gilbert of TJX Companies and Steve Pinetti of Kimpton Hotels & Restaurants. (download pdf)

Search engines should help people aggregate, sift, and create a consideration-set prior to purchase.  By Charlie Tarzian. (download pdf)

Digital media signage is not just for advertising anymore.  By Stuart Armstrong. (download pdf)

Onitsuka Tiger ambushes Nike and Adidas with an explosion of TV-free ideas.  By Scott Goodson. (download pdf)

For Ann Hand of BP, brand identity means making the retail experience "a little better."  An exclusive Q&A interview by Tim Manners. (download pdf)

Lego’s top competitor changes the game with a mom-inspired manifesto of creativity for kids.  By Scott Goodson.  (download pdf)

The entire Jul/Aug ’07 issue of the HUB magazine (44 pages), centered on brand identity, including an interview with Ann Hand of BP and 13 other articles. (download pdf)

Procter & Gamble shopper-marketing chief Dina Howell says the proof in retail’s potential is in the bottom line.  An exclusive Q&A interview by Tim Manners. (download pdf)

Heineken makes champions of a billion soccer fans. By Scott Goodson. (download pdf)

A conversation with G2 chairman and CEO, Joe Celia. (download pdf)

Retailers are reinventing the shopping experience. Are brand marketers being left behind? A discussion featuring Laura Coblentz of Wild Oats, Ed Gawronski of Miller Brewing Co., Lisa Klauser of Unilever N.A., Dee McLaughlin of Virgin Entertainment and Charlie Tarzian of CoActive Marketing. (download PDF)

A series of research studies finds that marketers are missing the mark — big time — in reaching today’s moms.  By Gigi Carroll. (download PDF)

We need to stop roaring at customers and allow them to be part of a conversation.  By Jim Schroer. (download PDF)

Recency & Relevancy replace Reach & Frequency in today’s media world.  By Jon Kramer. (download PDF)

Millions of Americans join a huge, social experiment. By Scott Goodson. (download PDF)

Retailers who get it right: Walgreens, Brooklyn Industries and Kiehl’s Apothecary. (download PDF)

You know that retail is the bomb when Procter & Gamble, Unilever and Colgate-Palmolive say it is. By Tim Manners. (download PDF)