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The Hub Top 12

Fri, 05/01/2009 - 4:22am — admin


Chris Hoyt, Hoyt & Co.
The “best of the best” in shopper marketing get better and better.  By Chris Hoyt.

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Pivot Point: Hub Top 12

Fri, 05/01/2009 - 4:16am — admin


Pivot Point
Turn it up: The Hub Top 12. By Tim Manners.

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Touching the Elephant

Sun, 03/01/2009 - 8:45am — Tim Manners

Chris Hoyt, Hoyt & Co.
Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt.

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Cool Books

Sun, 03/01/2009 - 8:41am — Tim Manners

Cool Books
The King of Madison Avenue, Creative Capitalism, Problem Solving 101

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The Hub 29

Sun, 03/01/2009 - 8:40am — Tim Manners

The Hub 29
The entire March/April '09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

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Solutions Without Walls

Thu, 01/01/2009 - 3:16am — admin
Al Wittemen, TracyLocke

Innovation demands tearing down walls between consumers and shoppers.  By Al Wittemen.

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T-Minus Ten

Thu, 01/01/2009 - 3:11am — admin
Chris Hoyt, Hoyt & Company

A Hub benchmark study says the shopper-marketing rocket ship is ready for liftoff.   By Chris Hoyt.

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A Mighty Wind

Thu, 01/01/2009 - 3:10am — admin
Jon Kramer, Alliance Marketing

Shopper marketing isn't about the shopper.  It's about the retailer.  By Jon Kramer.

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Shoeless Cobblers

Thu, 01/01/2009 - 3:09am — admin
Chris Maher, Greenlight

Agencies must re-invent their business models. By Chris Maher.

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The Hub 28

Thu, 01/01/2009 - 3:01am — admin
The Hub, Issue 28

The entire Jan/Feb '09 issue of The Hub magazine (52 pages), centered on innovation, including an interview with Bill Agee of IKEA and 17 other articles. (download pdf)

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Back in Bed

Sat, 11/01/2008 - 2:13am — admin
Loyalty Roundtable

What must agencies do to feel the love again? A discussion featuring Mark Mears of The Cheesecake Factory, Jim Zambito of Johnson & Johnson, Bill Pearce of Del Monte and Chris Maher of Greenlight.

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Flying Fearless

Sat, 11/01/2008 - 2:11am — admin
Ron Askew, TracyLocke

A look into the clear blue sky with former Coors CMO and current TracyLocke CEO Ron Askew.

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Thought Leaders

Sat, 11/01/2008 - 2:05am — admin
Lightbulb

What does it mean to be a thought leader?  Are you rising to the challenge? An executive summary of a Reveries.com survey.

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The Hub 27

Sat, 11/01/2008 - 2:01am — admin
The Hub, Issue 27

The entire Nov/Dec '08 issue of The Hub magazine (40 pages), centered on loyalty, including an interview with David Niggli of FAO Schwarz and 11 other articles. (download pdf)

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Winning at Retail

Tue, 07/01/2008 - 2:14am — admin
Tracy VanBibber, Dial Corp.

A conversation with Tracy VanBibber, senior vice-president of sales of The Dial Corporation. 

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