Setting standards is critical to CMO success.  By Charlie Tarzian. (download pdf)

In-store can learn from online about insights.  By Leslie Warshaw. (download pdf)

It's up to clients to cut agency waste. By Arthur A. Anderson, principal, Morgan Anderson Consulting. (download PDF)

The entire Jul/Aug ‘06 issue of the HUB magazine (28 pages), featuring interviews with Nissan's Jan Thompson, Donna Sturgess of GlaxoSmithKline, and eight other articles. (download PDF)

Ads for Budweiser, Miller and Heineken trigger measurable emotional responses. By Karl Rosenberg, svp, MSW Research. (download PDF)

There's a whole new world of consumer opinion emerging on the internet. It's called the "blogosphere" and it is ripe for opportunity for your brands. By Chris Hoyt, president, Hoyt & Company. (download PDF)

Marketers need a budget for innovation and a structured approach to measure the effectiveness of alternative tactics. By Douglas Brooks of Marketing Management Analytics. (Download PDF)

By understanding the why of shared media experiences marketers can move beyond disruption into an engaging relationship with their consumers. By Stacey Lynn Koerner of Initiative. (download PDF)

Business is suffering a serious global epidemic of organizational schizophrenia … the internal, dysfunctional, self-defeating backbiting between sales and marketing. By Gordon Wade, principal, EMM Group. (download PDF)

Measurement is only one step in building marketing effectiveness. By John Nardone and Ed See of Marketing Management Analytics. (download PDF)