Category — Books

If irrelevance got us into this fix, then relevance can get us out of it. By Tim Manners.

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Cooking with All Things Trader Joe’s, The Customer is Always Wrong, Horse Trading in the Age of Cars.

(pdf) or (text)

The entire Jan/Feb ’09 issue of The Hub magazine (52 pages), centered on innovation, including an interview with Bill Agee of IKEA and 17 other articles. (download pdf)

Simple ways Liberty Mutual succeeds in the digital world.  By Allen P. Adamson

(pdf) or (text)

Einstein’s Mistakes, The Success Effect and Bumping into Geniuses.

(pdf) or (text)

The entire Nov/Dec ’08 issue of The Hub magazine (40 pages), centered on loyalty, including an interview with David Niggli of FAO Schwarz and 11 other articles. (download pdf)

Four marketing chiefs interview Tim Manners, author of Relevance: Making Stuff That Matters.

(pdf) or (text)

Tupperware Unsealed, Iron Fists and The Way We’ll Be.  

(pdf) or (text)

A roundup of current releases of interest: Pixar Touch, Inventing Niagara and The Fruit Hunters.

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A roundup of current releases of interest: Predictably Irrational, The Craftsman and The Age of American Unreason.

(pdf) or (text)

An exclusive Q&A interview with Tom Harrison, CEO of Omincom DAS, about his recent book, Instinct.

(pdf) or (text)