Three principles of smart planning can protect brand identity.  By Jayne Eastman. (pdf) or (text)

Expectations intensify as shopper marketing charges into the future. By Chris Hoyt. (pdf) or (text)

Retailers and brands must work together for the shopper’s greater good. By Beth Ann Kaminkow. (pdf) or (text)

The new way forward is at the nexus of brand management and shopper marketing. By Ken Barnett. (pdf) or (text)

The Hub Top 12 reveals both undeniable progess and much work to be done. By Tim Manners.
(pdf) or (text)

Putting the shopper at the center of retail assortment decisions.  By Paul Thompson.
(pdf) or (text)

Innovation just isn't what it used to be. A discussion featuring Claudia Poccia of Avon mark, Jevin Eagle of Staples, Randy Carlson of Diageo, and Jim Porçarelli of Active International. (pdf) or (text)

Winning at retail requires innovation across bundles of brand benefits. By Vinit Doshi. (pdf) or (text)

Creating community and higher purpose will elevate our brands in the 2010s. By Dori Molitor.
(pdf) or (text)

Integrated Selling drives bottom-line sales and better brand performance. By Paul Kramer.
(pdf) or (text)

Tony Hsieh whips up a happy culture and enviable loyalty for Zappos.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

Roundtable with Richard McDonald of Fender, Steve Rotterdam of DC Comics, Peter O'Reilly of the NFL, Joe Dobrow of Sprouts and Spencer Hapoienu of Insight Out of Chaos. (pdf) or (text)

Embrace strategic planning as the great opportunity to build loyalty that it is.  By Jim Doucette.
(pdf) or (text)

Marketers can help build strong shopper-strategies six ways. By Chris Hoyt. (pdf) or (text)

Loyalty grows when brand values and strategy align.  By Scott Osman. (pdf) or (text)

Brand rituals build loyalty and drive growth.
By Zain Raj. (pdf) or (text)

The entire Nov/Dec '09 issue of The Hub (52 pages), centered on loyalty, including an interview with Tony Hsieh of Zappos and 12 other articles.

(download pdf)

Are you up for the challenge of open branding?   By Alexander Do.

(pdf) or (text)