Magnify mega-events through a micro lens.  By Rodney Mason.

(pdf) or (text)

Was Madonna a fluke and Hush Puppies an accident? By Chip Martella.

(pdf) or (text)

Onitsuka Tiger ambushes Nike and Adidas with an explosion of TV-free ideas.  By Scott Goodson. (download pdf)

Lego's top competitor changes the game with a mom-inspired manifesto of creativity for kids.  By Scott Goodson.  (download pdf)

Heineken makes champions of a billion soccer fans. By Scott Goodson. (download pdf)

Millions of Americans join a huge, social experiment. By Scott Goodson. (download PDF)

SK Mobile and Sony PlayStation thrive in an era of consumer-generated content. By Laurie Coots, cmo, TBWA Worldwide. (download PDF)

Having changed the way more than four million Americans watch movies, CMO Leslie Kilgore reflects -- and projects what's next for Netflix. An exclusive HUB interview by senior editor Rick Leonard. (download PDF)

A roundtable discussion about what it takes to achieve growth in today's marketplace, featuring Donna Sturgess of GlaxoSmithKline, Rick Ridgeway of Patagonia, John Gilbert of Dunkin' Donuts and Michael Shinall of Meridian Consulting Group. (download PDF)

There's a whole new world of consumer opinion emerging on the internet. It's called the "blogosphere" and it is ripe for opportunity for your brands. By Chris Hoyt, president, Hoyt & Company. (download PDF)

Mark Mears, chief marketing officer of Blimpie, says it takes a revolution to create a customer. (download PDF)

Audi and McKinney send web-addicted consumers on a thrill ride into an alternate reality — and turn internet buzz into Audi A3 sales. By Stephen Berkov of Audi and Brad Brinegar of McKinney. (Download PDF)

Good advertising is always written from one person to another. When it is aimed at millions, it rarely moves anyone. By Pam Larrick, Chairman and CEO, FCBi Worldwide, and Janet Pines, Director of Strategy and Insight, FCB Worldwide. (download PDF)

By understanding the why of shared media experiences marketers can move beyond disruption into an engaging relationship with their consumers. By Stacey Lynn Koerner of Initiative. (download PDF)