Category — Buzz Marketing
Fun With Ford
Global marketing chief Jim Farley makes innovation the powertrain at Ford. By Tim Manners. The phone buzzes and it’s Jim Farley on the line. “Hey, Jim! How’re you doing?” “Me?” says Jim. “I’m high as a kite!” After a deft pause for comedic effect and a mischievous chuckle, Jim says he’s just having fun. “If we can’t have fun,” he says, “then what the heck!”
No question but that Jim Farley, global marketing chief of the Ford Motor Company, is having fun. And if he’s not high as a kite, he has every right to be. Two years after stunning the auto industry by leaving high-flying Toyota for low-hanging Ford, he and his compatriots do indeed seem to be defying gravity.
How did that happen? Well, it’s kind of complicated, but it does have a lot to do with a single, simple word: innovation … read >>
January 1, 2011 1 Comment
The Hub 32
The entire Sep/Oct ’09 issue of The Hub (40 pages), centered on emerging media, including an interview with Michael Mendenhall of Hewlett-Packard and 13 other articles.
September 1, 2009 Comments
Where’s the Beef?
Is Facebook the new Tupperware … or is its marketing potential just another new-media whopper? By Al Silverstein.
March 1, 2009 Comments
Near-Sited Spectacles
July 1, 2008 Comments
Tip This
March 1, 2008 Comments
Sneaking Up
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Onitsuka Tiger ambushes Nike and Adidas with an explosion of TV-free ideas. By Scott Goodson. (download pdf) |
September 1, 2007 Comments
Mega Cultural Connection
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Lego’s top competitor changes the game with a mom-inspired manifesto of creativity for kids. By Scott Goodson. (download pdf)
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July 1, 2007 Comments
Heinekens Diamond
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Heineken makes champions of a billion soccer fans. By Scott Goodson. (download pdf) |
May 1, 2007 Comments
Microsofts Cultural Connection
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Millions of Americans join a huge, social experiment. By Scott Goodson. (download PDF)
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March 1, 2007 Comments
Disrupting the Conversation
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June 28, 2006 Comments
Netflix Clicks
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January 10, 2006 Comments
Hows It Growing?
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January 10, 2006 Comments
Mining the Blogosphere
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January 10, 2006 Comments
The Blimpie Revolution
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January 10, 2006 Comments
Audis Art of the H3ist
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Audi and McKinney send web-addicted consumers on a thrill ride into an alternate reality — and turn internet buzz into Audi A3 sales. By Stephen Berkov of Audi and Brad Brinegar of McKinney. (Download PDF) |
September 1, 2005 Comments
Sep/Oct 05
If you’d like to download a PDF of the entire Sep/Oct ’05 issue of The Hub (20 pages) please click here. (Download PDF)
September 1, 2005 Comments
Marketing in the Age of the Individual
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July 1, 2005 Comments
