Category — Buzz Marketing
Insight From the Inside Out
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By understanding the why of shared media experiences marketers can move beyond disruption into an engaging relationship with their consumers. By Stacey Lynn Koerner of Initiative. (download PDF)
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May 2, 2005 Comments
Microsoft’s Halo Effect
Peter Moore, global marketing chief of Microsoft’s Xbox, explains how Halo 2 videogame sales blew past any first day opening movie that’s ever been recorded — and how difficult it can be to keep a hot brand cool. (PDF Download)
January 3, 2005 Comments
Volunteer Vogue
America’s culture of volunteerism is big, and getting bigger. Brands that understand this are not only driving long-term image and loyalty, but also short-term sales and profits. By Gary Schneider, founder, Inspire Your World. (PDF Download)
January 3, 2005 Comments
Jan/Feb ‘05
If you would like to download the entire Jan/Feb ’05 edition of The Hub, please click here. (PDF Download)
January 3, 2005 Comments
