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Case Studies

Jiminy Disney!

Jim Fielding, Disney Stores
Disney Stores president Jim Fielding casts magic on retail as media. An exclusive Q&A interview by Tim Manners. (pdf) or (text)








Cool News

Cool News
Great Lake Pizza, Hot Chocolate Sparrow, Wild Bill Ziegler, Boutique Men, Mark Girls and Smart Signs. (pdf) or (text)


The Hub 35

The Hub 35
The entire Mar/Apr '10 issue of The Hub (48 pages), centered on retail, including an interview with Jim Fielding of Disney Stores and 13 other articles. (download pdf)


Happy @ Zappos

Tony Hsieh, Zappos

Tony Hsieh whips up a happy culture and enviable loyalty for Zappos.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)




Real-Time Loyalty

Richard Guha, Brand Max Equity
Green Hills Market
builds loyalty where the shopper, product and store converge.
By Richard Guha. (pdf) or (text)


Citizenship Branding

Scott Osman, Landor
Loyalty grows when brand values and strategy align.  By Scott Osman. (pdf) or (text)


The Hub 33

The Hub 33
The entire Nov/Dec '09 issue of The Hub (52 pages), centered on loyalty, including an interview with Tony Hsieh of Zappos and 12 other articles.

(download pdf)

Burt's Buzz

Dori Molitor, WomanWise
At Burt's Bees, a culture of caring is both the medium and the message. By Dori Molitor.

(pdf) or (text)

The Hub 32

The Hub 32
The entire Sep/Oct '09 issue of The Hub (40 pages), centered on emerging media, including an interview with Michael Mendenhall of Hewlett-Packard and 13 other articles.

(download pdf)

Brand-Image Boffo


Britt Dionne
A behind-the-scenes look into the making of NetApp’s global brand.   By Britt Dionne.

(pdf) or (text)

The Hub 31

The Hub 29
The entire Jul/Aug '09 issue of The Hub (44 pages), centered on brand identity, including an interview with Mark Addicks of General Mills and 13 other articles. (download pdf)


ConAgra Culture


Joan Chow, ConAgra Foods
Consumer and shopper insights converge in ConAgra’s culture of collaboration.  An exclusive Q&A with ConAgra Foods CMO Joan Chow by Tim Manners.

(pdf) or (text)




Cool News


Cool News
Zara of America, Dickering for Discounts and Green Depot.

(pdf) or (text)

The Hub 30




The Hub 29
The entire May/Jun '09 issue of The Hub (44 pages), centered on consumer and shopper insights, including an interview with Joan Chow of ConAgra Foods and the 2009 Hub Top 12. (download pdf)


Store Brand Surprise

Chip Miller, Miller Zell
An in-store test reveals unexpected dynamics between national and retailer brands. By Chip Miller.

(pdf) or (text)

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