Category — Case Studies

There’s absolutely nothing about this recession that a little bit of good chocolate and a lot of great retail can’t cure.  By Vince Weiner.

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Left-brained brands should take a cue from right-brained retailers.  By John Wilkins.

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The entire Jan/Feb ’09 issue of The Hub magazine (52 pages), centered on innovation, including an interview with Bill Agee of IKEA and 17 other articles. (download pdf)

David Niggli of FAO Schwarz retails the greatest toy story ever told. An exclusive Q&A interview by Tim Manners.

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In good times or bad, a customer database is a license to do business.  By Spencer L. Hapoienu.

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Simple ways Liberty Mutual succeeds in the digital world.  By Allen P. Adamson

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Bob Thacker says his plans to make us love OfficeMax are right on target. An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

The entire Sep/Oct ’08 issue of The Hub magazine (48 pages), centered on media, including an interview with Bob Thacker of OfficeMax and 14 other articles. (download pdf)

How ChexQuest turned brand involvement into emotional commitment.   By Dori Molitor. 

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All great brand identities are now retailer-specific.  By Al Wittemen.

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The art of creating a social media campaign for Toyota.  By Scott Goodson.   

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Best Buy is winning with women … and everyone else.  By Dori Molitor.

(pdf) or (text)