Retail is everywhere a transaction happens.  By Stuart Armstrong.

(pdf) or (text)

For innovation at retail, look no farther than your own pocket. By Stuart Armstrong. (download pdf)

SK Mobile and Sony PlayStation thrive in an era of consumer-generated content. By Laurie Coots, cmo, TBWA Worldwide. (download PDF)

Geoffrey Frost, The chief marketing officer of Motorola, on the success of the Razr, the meaning of the Pebl, and "the future of the device formerly known as the cell phone." (Download PDF)

While still developing, it is clear that we are reaching the "tipping point" for wireless marketing. An analysis by Wes Bray, president and coo of HipCricket. (Download PDF)