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Chief Marketing Officers

The New Swoosh

Jeanne Jackson, Nike

Nike retail chief Jeanne Jackson sees big global growth in small local stores. An exclusive Q&A interview by Tim Manners.

(pdf) or (text)




Box Tops Moms

Dori Molitor, Womanwise
General Mills creates a "we" brand, one box top at a time.  By Dori Molitor. (pdf) or (text)


The Hub 37

The Hub 37
The entire Jul/Aug'10 issue of The Hub (44 pages), centered on brand identity, including an interview with Jeanne Jackson of Nike and 13 other articles. (download pdf)


The Pepsi Conversation

Jill Beraud, PepsiCo

It's like the Pepsi Challenge for the digital generation, says CMO Jill Beraud.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)




The Hub 36

The Hub 36
The entire May/Jun'10 issue of The Hub (60 pages), centered on retail, including an interview with Jill Beraud of PepsiCo and 14 other articles.
(download pdf)


Jiminy Disney!

Jim Fielding, Disney Stores
Disney Stores president Jim Fielding casts magic on retail as media. An exclusive Q&A interview by Tim Manners. (pdf) or (text)








The Hub 35

The Hub 35
The entire Mar/Apr '10 issue of The Hub (48 pages), centered on retail, including an interview with Jim Fielding of Disney Stores and 13 other articles. (download pdf)


Better Things

Innovation Roundtable 2010
Innovation just isn't what it used to be. A discussion featuring Claudia Poccia of Avon mark, Jevin Eagle of Staples, Randy Carlson of Diageo, and Jim Porçarelli of Active International. (pdf) or (text)

The Hub 34

The Hub 34
The entire Jan/Feb '10 issue of The Hub (44 pages), centered on innovation, including an interview with Diane Dietz of Safeway and 12 other articles. (download pdf)


Happy @ Zappos

Tony Hsieh, Zappos

Tony Hsieh whips up a happy culture and enviable loyalty for Zappos.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)




High Fidelity

Loyalty Roundtable
Roundtable with Richard McDonald of Fender, Steve Rotterdam of DC Comics, Peter O'Reilly of the NFL, Joe Dobrow of Sprouts and Spencer Hapoienu of Insight Out of Chaos. (pdf) or (text)

The Media Feast

Walmart
What's up with media? What's down? What's holding steady? An executive summary of a Reveries.com survey.

(pdf) or (text)

The Hub 32

The Hub 32
The entire Sep/Oct '09 issue of The Hub (40 pages), centered on emerging media, including an interview with Michael Mendenhall of Hewlett-Packard and 13 other articles.

(download pdf)

Big 'G' Identity

Mark Addicks, General Mills
The future of brand identity both depends on and departs from its past, says General Mills CMO Mark Addicks.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

The Hub 31

The Hub 29
The entire Jul/Aug '09 issue of The Hub (44 pages), centered on brand identity, including an interview with Mark Addicks of General Mills and 13 other articles. (download pdf)


ConAgra Culture


Joan Chow, ConAgra Foods
Consumer and shopper insights converge in ConAgra’s culture of collaboration.  An exclusive Q&A with ConAgra Foods CMO Joan Chow by Tim Manners.

(pdf) or (text)




Aisles Wide Open


Insights Roundtable
Featuring Kim Feil of Walgreens, Barry Judge of Best Buy, Stew Leonard Jr. of Stew Leonard’s and Zain Raj of Euro RSCG.

(pdf) or (text)

The Hub 30




The Hub 29
The entire May/Jun '09 issue of The Hub (44 pages), centered on consumer and shopper insights, including an interview with Joan Chow of ConAgra Foods and the 2009 Hub Top 12. (download pdf)


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