Category — Chief Marketing Officers

The entire Jul/Aug’10 issue of The Hub (44 pages), centered on brand identity, including an interview with Jeanne Jackson of Nike and 13 other articles. (download pdf)

It’s like the Pepsi Challenge for the digital generation, says CMO Jill Beraud.  An exclusive Q&A interview by Tim Manners.
(pdf) or (text)

The entire May/Jun’10 issue of The Hub (60 pages), centered on retail, including an interview with Jill Beraud of PepsiCo and 14 other articles.
(download pdf)

Disney Stores president Jim Fielding casts magic on retail as media. An exclusive Q&A interview by Tim Manners. (pdf) or (text)

The entire Mar/Apr ’10 issue of The Hub (48 pages), centered on retail, including an interview with Jim Fielding of Disney Stores and 13 other articles. (download pdf)

Innovation just isn’t what it used to be. A discussion featuring Claudia Poccia of Avon mark, Jevin Eagle of Staples, Randy Carlson of Diageo, and Jim Porçarelli of Active International. (pdf) or (text)

The entire Jan/Feb ’10 issue of The Hub (44 pages), centered on innovation, including an interview with Diane Dietz of Safeway and 12 other articles. (download pdf)

Tony Hsieh whips up a happy culture and enviable loyalty for Zappos.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

Roundtable with Richard McDonald of Fender, Steve Rotterdam of DC Comics, Peter O’Reilly of the NFL, Joe Dobrow of Sprouts and Spencer Hapoienu of Insight Out of Chaos. (pdf) or (text)

What’s up with media? What’s down? What’s holding steady? An executive summary of a Reveries.com survey.

(pdf) or (text)

The entire Sep/Oct ’09 issue of The Hub (40 pages), centered on emerging media, including an interview with Michael Mendenhall of Hewlett-Packard and 13 other articles.

(download pdf)

The future of brand identity both depends on and departs from its past, says General Mills CMO Mark Addicks.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

The entire Jul/Aug ’09 issue of The Hub (44 pages), centered on brand identity, including an interview with Mark Addicks of General Mills and 13 other articles. (download pdf)

Consumer and shopper insights converge in ConAgra’s culture of collaboration.  An exclusive Q&A with ConAgra Foods CMO Joan Chow by Tim Manners.

(pdf) or (text)

Featuring Kim Feil of Walgreens, Barry Judge of Best Buy, Stew Leonard Jr. of Stew Leonard’s and Zain Raj of Euro RSCG.

(pdf) or (text)

The entire May/Jun ’09 issue of The Hub (44 pages), centered on consumer and shopper insights, including an interview with Joan Chow of ConAgra Foods and the 2009 Hub Top 12. (download pdf)

Featuring Sonja Mathews of PepsiCo, Mark Scott of Kimberly-Clark, John Glace of Johnson & Johnson and Jason Sorley of Marketing Drive.

(pdf) or (text)