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Catherine Boera, Active
The ROI on social media is at retail. By Catherine Boera. (pdf) or (text)


Digital Shopper Marketing

Jason Katz, Catapult
Research reveals the digital tools that work best for shoppers.  By Jason Katz. (pdf) or (text)


Sixteen Seconds

Luc Speisser, Landor
Your brand has just sixteen seconds to be seen, understood and wanted. By Luc Speisser.
(pdf) or (text)


Baby Love

Dori Molitor, WomanWise
The “we decade” began almost ten years ago for J&J’s BabyCenter. By Dori Molitor. (pdf) or (text)


Cellular Shopping

Cellular Shopping
Has Facebook changed your life as a shopper?  An executive summary of a Reveries.com survey.
(pdf) or (text)


Cool News

Cool News
Great Lake Pizza, Hot Chocolate Sparrow, Wild Bill Ziegler, Boutique Men, Mark Girls and Smart Signs. (pdf) or (text)


The Hub 35

The Hub 35
The entire Mar/Apr '10 issue of The Hub (48 pages), centered on retail, including an interview with Jim Fielding of Disney Stores and 13 other articles. (download pdf)


Map the Gap

Vinit Doshi, Henry Rak Consulting Partners
Winning at retail requires innovation across bundles of brand benefits. By Vinit Doshi. (pdf) or (text)


The We Decade

Dori Molitor, WomanWise
Creating community and higher purpose will elevate our brands in the 2010s. By Dori Molitor.
(pdf) or (text)


The Socialized Shopper

Mark Renshaw, Arc Worldwide
New research shows how social media is changing shopping behavior. By Mark Renshaw. (pdf) or (text)


The Hub 34

The Hub 34
The entire Jan/Feb '10 issue of The Hub (44 pages), centered on innovation, including an interview with Diane Dietz of Safeway and 12 other articles. (download pdf)


High Fidelity

Loyalty Roundtable
Roundtable with Richard McDonald of Fender, Steve Rotterdam of DC Comics, Peter O'Reilly of the NFL, Joe Dobrow of Sprouts and Spencer Hapoienu of Insight Out of Chaos. (pdf) or (text)

Think Big!

Jim Doucette, Henry Rak Consulting Partners
Embrace strategic planning as the great opportunity to build loyalty that it is.  By Jim Doucette.
(pdf) or (text)


Shopping for Value

Al Wittemen, TracyLocke
Let's give shoppers more value than they pay for. 
By Al Wittemen. (pdf) or (text)


Precision, Prudence & Passion

Masha Sajdeh, Nick Jones, Arc Worldwide
A study of multichannel shoppers yields valuable insights. By Masha Sajdeh and Nick Jones.
(pdf) or (text)


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