The entire Jul/Aug'10 issue of The Hub (44 pages), centered on brand identity, including an interview with Jeanne Jackson of Nike and 13 other articles. (download pdf)

It's like the Pepsi Challenge for the digital generation, says CMO Jill Beraud.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

A discussion featuring Lisa Klauser of Unilever, Peter Leimbach of ESPN, Katrin Ley of Reebok, and Gary Wagner of Integrated Marketing Services. (pdf) or (text)

Retailers need more than fun-and-cool stores to win shopper favor.  By Spencer L. Hapoienu.
(pdf) or (text)

Retailers and brands must work together for the shopper’s greater good. By Beth Ann Kaminkow. (pdf) or (text)

Optimism is the pulse of the next Pepsi generation. By Dori Molitor.  (pdf) or (text)

The impact of Millennials as parents is changing the marketplace.  By Katie Ryan. (pdf) or (text)

Are you ready to engage consumers along the digital path-to-purchase?  By Dr. Rita Wheat. (pdf) or (text)

Meaningful insights are more than just opinions masquerading as facts.  By Seth Diamond.
(pdf) or (text)

Dissecting “the shopper” can be every bit as complex and nuanced as dissecting “mobile.”  By William Rosen. (pdf) or (text)

Think of your brand as a book with every touch-point telling part of its story.  By Randi Moore. (pdf) or (text)

Is all retail local?  An executive summary of a Reveries.com survey. (pdf) or (text)

The Hub Top 12 reveals both undeniable progess and much work to be done. By Tim Manners.
(pdf) or (text)

Digital Natives, Retailization and Wine Culture.
(pdf) or (text)

The entire May/Jun'10 issue of The Hub (60 pages), centered on retail, including an interview with Jill Beraud of PepsiCo and 14 other articles.
(download pdf)

The ROI on social media is at retail. By Catherine Boera. (pdf) or (text)

Research reveals the digital tools that work best for shoppers.  By Jason Katz. (pdf) or (text)

Your brand has just sixteen seconds to be seen, understood and wanted. By Luc Speisser.
(pdf) or (text)