In good times or bad, a customer database is a license to do business.  By Spencer L. Hapoienu.

(pdf) or (text)

Using loyalty data goes way beyond crunching numbers. By Spencer Hapioenu. (download pdf)

The seven dimensions of profitable loyalty management.  By Michael Kryzston and Killian Schaffer. (download pdf)

The entire Nov/Dec '07 issue of The Hub magazine (44 pages), centered on consumer loyalty, including an interview with Paul Latham of Costco and 11 other articles. (download pdf)

Put the marketing into event marketing and help make CMOs brand heroes again.  By Charlie Tarzian.  (download pdf)

The greatest retailers don't just serve their customers with courtesy. They treat them like friends. By Dori Molitor. (download PDF)

The U.K.'s top retailer is headed for the U.S. Are you ready to rumble?  By Jonathan Dodd. (download PDF)

Knowing what to do next to make every vacation a perfect vacation -- that's how Tom Boyles is building guest loyalty at Disney Parks and Resorts. (download PDF)

Gus Priemer of SC Johnson envisioned the future of targeted media more than 30 years ago. By Spencer L. Hapoienu, co-founder, Insight Out of Chaos. (download PDF)

The entire Sep/Oct ‘06 issue of the HUB magazine (36 pages), featuring interviews with Jim Hedleston of American Express, Dr. Brian Harris of the Partnering Group, and eight other articles. (download PDF)

The only thing more ubiquitous than loyalty programs is the debate about them. By Spencer Hapoienu, co-founder, Insight Out of Chaos. (download PDF)

Pueblo Supermarkets faces down Wal-Mart by winning the hearts, minds -- the loyalties -- of its shoppers. A case study in loyalty marketing by Spencer Hapoienu, ceo, Insight Out of Chaos. (download PDF)