Design
Packages as People
Mon, 03/01/2010 - 5:52am — Tim Manners
Sixteen Seconds
Mon, 03/01/2010 - 5:51am — Tim Manners
Big 'G' Identity
Wed, 07/01/2009 - 11:06am — Tim Manners
The future of brand identity both depends on and departs from its past, says General Mills CMO Mark Addicks. An exclusive Q&A interview by Tim Manners.
Retail as Theater
Mon, 09/01/2008 - 2:09am — admin
Haute Chipotle
Sat, 03/01/2008 - 10:51am — admin
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Marketing chief Jim Adams says Chipotle wants to change everything. One burrito at a time. An exclusive Q&A interview by Tim Manners. |
The Sensory Potential
Thu, 11/01/2007 - 2:09am — admin
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How the five senses create intuition … and build trust and loyalty. By Dori Molitor. (download pdf) |
Eye of the Icon
Sun, 07/01/2007 - 2:15am — admin
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When it comes to iconic status, some brands have it while others never will. A discussion featuring Andrea Spiegel of JetBlue, Joe Tripodi of Allstate Insurance, Kellie Krug of Visa U.S.A. and Zain Raj of Euro RSCG Chicago. (download pdf) |
The Power of Packaging
Sun, 07/01/2007 - 2:14am — admin
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Cleaner and simpler is better when building brand identity at retail. By Jason Press. (download pdf) |
THE HUB 19
Sun, 07/01/2007 - 2:01am — admin
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The entire Jul/Aug '07 issue of the HUB magazine (44 pages), centered on brand identity, including an interview with Ann Hand of BP and 13 other articles. (download pdf) |
Holding the Bag
Thu, 03/01/2007 - 3:15am — admin
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Retailers are reinventing the shopping experience. Are brand marketers being left behind? A discussion featuring Laura Coblentz of Wild Oats, Ed Gawronski of Miller Brewing Co., Lisa Klauser of Unilever N.A., Dee McLaughlin of Virgin Entertainment and Charlie Tarzian of CoActive Marketing. (download PDF) |
Here Comes Tesco
Thu, 03/01/2007 - 3:11am — admin
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The U.K.'s top retailer is headed for the U.S. Are you ready to rumble? By Jonathan Dodd. (download PDF) |
Square Bagels!
Thu, 03/01/2007 - 3:05am — admin
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A routine line-extension becomes a game-changing innovation for Thomas' Bagelbread. By Gary Fraser and Bryan Mattimore. (download PDF)
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Color of Ideas
Wed, 11/01/2006 - 9:38am — admin
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Pantone aspires to inspire the global creative community. By Drew Coburn and Jeff Verses of G2 Branding and Design. (download PDF) |
The HUB 15
Wed, 11/01/2006 - 9:37am — admin
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The entire Nov/Dec ‘06 issue of the HUB magazine (36 pages), featuring interviews with Tom Boyles of Disney Parks & Resorts, Constantine Maroulis of American Idol, and ten other articles. (download PDF) |
Economics of Imagery
Fri, 09/01/2006 - 8:13am — admin
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What is the impact of brand image on marketing R.O.I.? A roundtable discussion featuring Jeff Glueck of Travelocity, Ed Faruolo of CIGNA, Allen Olivo of Yahoo! and David Norris of OnRequest Images. (download PDF) |
