Category — Design

The store is a stage.  And don’t forget audience participation.  By John Wilkins.

(pdf) or (text)

Marketing chief Jim Adams says Chipotle wants to change everything. One burrito at a time.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

How the five senses create intuition … and build trust and loyalty.  By Dori Molitor. (download pdf)

When it comes to iconic status, some brands have it while others never will. A discussion featuring Andrea Spiegel of JetBlue, Joe Tripodi of Allstate Insurance, Kellie Krug of Visa U.S.A. and Zain Raj of Euro RSCG Chicago. (download pdf)

Cleaner and simpler is better when building brand identity at retail. By Jason Press. (download pdf)

The entire Jul/Aug ’07 issue of the HUB magazine (44 pages), centered on brand identity, including an interview with Ann Hand of BP and 13 other articles. (download pdf)

Retailers are reinventing the shopping experience. Are brand marketers being left behind? A discussion featuring Laura Coblentz of Wild Oats, Ed Gawronski of Miller Brewing Co., Lisa Klauser of Unilever N.A., Dee McLaughlin of Virgin Entertainment and Charlie Tarzian of CoActive Marketing. (download PDF)

The U.K.’s top retailer is headed for the U.S. Are you ready to rumble?  By Jonathan Dodd. (download PDF)

A routine line-extension becomes a game-changing innovation for Thomas’ Bagelbread. By Gary Fraser and Bryan Mattimore. (download PDF)

What is the impact of brand image on marketing R.O.I.? A roundtable discussion featuring Jeff Glueck of Travelocity, Ed Faruolo of CIGNA, Allen Olivo of Yahoo! and David Norris of OnRequest Images. (download PDF)

The entire Sep/Oct ‘06 issue of the HUB magazine (36 pages), featuring interviews with Jim Hedleston of American Express, Dr. Brian Harris of the Partnering Group, and eight other articles. (download PDF)

Nissan vice president Jan Thompson on how a passion for "vibrant design" is driving a high-wire revival of a formerly faltering brand. A HUB magazine exclusive conversation, with Tim Manners. (download PDF)

Bluestar Jets marries luxury, safety and service to stand out in private jet travel. By Jason Press, president, G2 Branding & Design and G2 Promotional Marketing (download PDF)