Category — Design

Bluestar Jets marries luxury, safety and service to stand out in private jet travel. By Jason Press, president, G2 Branding & Design and G2 Promotional Marketing (download PDF)

Aquafresh fights back against Colgate and Crest by taking its brand identity to the edge. An exclusive conversation with Donna J. Sturgess, vp of innovation, GlaxoSmithKline. (download PDF)

A selection of recent stories about design excerpted from Cool News of the Day. By Tim Manners, editor, The HUB. (download PDF)

The entire Jul/Aug ‘06 issue of the HUB magazine (28 pages), featuring interviews with Nissan’s Jan Thompson, Donna Sturgess of GlaxoSmithKline, and eight other articles. (download PDF)

Heinz turns iconic authenticity into fresh relevance. By Rob Wallace, partner, Wallace Church. (download PDF)

Why is design innovation being trumpeted as the next big thing? By Darrel Rhea, ceo, Cheskin. (download PDF)